Whether you’ve decided to launch a new product, reinforce a company message or celebrate a particular milestone, a bespoke event is a smart way to attract new clients, thank existing ones and entertain staff.

Let’s look at why it can promote your business.

Differentiating your brand from others

Making your brand stand out is a must in the corporate world and one way to do this involves throwing a bespoke event. These events will not only increase brand publicity and conversation, they will also allow you to engage with your customers on a personal level. It’s a great opportunity to interact with some of your valued customers and get to know what works and what can be improved.

Planning your event from start to finish

Organisation is key when creating an event and companies that offer corporate event management are a great help to those who wish to plan an event from start to finish. From choosing the venue to deciding on a colour scheme, companies such as Creative Forum Events can help you plan a unique concept. Your venue should reflect your brand in every way.

You don’t want a mismatch of expectations. You business premises is a great option. But if you can’t do it at your office, make sure the location you choose will have a positive impact on your business. The venue should not be far away from city centre to allow attendees get there on time.

What size event should I consider?

From small, intimate lunches to off-the-scale parties, events come in all shapes and sizes. Using an events agency is a great idea, especially if you wish to mentally walk through every step of the occasion. From the small things, such as the napkins, to hiring a particular act to perform on the evening, there are a number of factors to consider.

Determining what it is that you wish to achieve from your business event will help you to decide on its scale. Smaller events makes it easier to interact with people better. If you intend to invite most of your existing customers, size should be important, because you want to have time to talk to them on a personal level.

Why be different?

Many will dream of fashioning a brand that’s different from those already on the market. From revealing a slightly diverse message to building a product that appears unapologetically shocking, there are a number of ways to make your brand stand out from the crowd. Sometimes a simple event to launch a product in style can have a great impact on how people perceive your business.

Don’t just organise another event but plan an event that can get people talking in a good way about your brand. Make a lasting impression that stays with your audience or attendees for a long time. They will in turn talk about it to their friends and colleagues, thereby spreading the message about your business.

Do something out of the ordinary

A well thought out event can really bring staff and consumers together. The likes of corporate cooking, a cocktail making class, or a private screening event are all great options. As part of your social responsibility, you can organise an event that helps your community.

Doing something out of the ordinary will make others remember you – whoever said ‘you can’t mix business with pleasure?’