Being active on social platforms doesn’t necessarily guarantee business growth. There are thousands of people who frown at other social marketing strategies and they continue to lament that their business isn’t getting new clients. If you’re a social media marketer, that’s just one part of the equation. You need to look elsewhere to determine other helpful strategies to skyrocket your business.

These are a few ideas you should be considering to get the best out of your social media marketing campaign.

1. Customise your campaigns for maximum results.

Everything in life begins with a grasp of what works. I see a lot of social media beginners who struggle to drive a handful of targeted traffic to their business sites and blogs. To make lasting impact, you need more than just social media profiles. You need to figure out who are you are targeting right from the beginning? And you should know where they hang out. The same strategy that worked on Twitter will not work on Instagram. Visuals work better on Pinterest and Instagram. Don’t use the same strategy across all social platforms.

2. Have an awesome landing page 

A landing page is that page you redirect your prospects to after they click a link from your social media marketing campaigns. A lot of people don’t have a landing page, let alone a good one. There is no rule to the type you should have.

But as far as efficient marketing is concerned, have a landing page that captures your visitor’s name and email address. What do you expect your prospective customers to do once they get your business site. That should be obvious. Make that insanely clear. Effective social marketing requires a good landing page that truly converts.

3. Strengthen your social media presence

What impact are you making in Twitter, LinkedIn and Facebook?It’s not enough to register and log in every morning. You’ve got to do something more precious with your time. The way to strengthen your social media presence is to first understand why you’re there.

Is it to get new clients, drive targeted traffic to your blog or make sales. Each of these reasons have a way of instilling urgency and correctness in your marketing delivery. Don’t just connect, have a reason for doing so and your social media presence would have weight and excel.

4. Make your giveaway offers strong

The giveaways you present almost instantly to your prospects in social networks should be awesome incentives your prospective can actually use. If you have nothing to offer yet, your tweets should be epic and amazingly useful. The rule of thumb is to project a better and resourceful image in your contents; articles, images, videos, tweets etc. Once your followers recognise what they stand to benefit from your content, they are likely to sign up for more. That’s the only way to leverage on the potential of social media marketing to grow your business.

5. Are you leveraging free tools yet?

How much time do you have in a day to focus on your social marketing campaign? If you have multiple social media accounts, then you already know you can’t be on there 24/7 especially when you’ve so much to do in a single day. If that’s the case, you need to leverage free tools to help increase your return on investment on social media. Whether you invested time or monetary resources, you need to make sure your efforts are paying off.

There are hundreds free apps out there you can use.Lifesaving tools like Buffer, HootSuite, Social Sprout, Sendible, Bitly, SocialOomph, Swayy, ManageFlitter etc. can improve your social marketing efforts significantly. You could schedule your future tweets and automate your content delivery without sacrificing your time.

6. Know your niche in and out

It’s vital you understand your niche; the prospects, the ideal product they would respond to. This makes a whole lot of sense when you’re marketing online and wouldn’t see your potential customer one on one.

That is where keyword research is necessary. It helps you to understand who lies behind those key terms and how desperate they are for solution.

If your niche is online marketing, you need to thoroughly dig your market and stay abreast of hot developments which would enable you nail the right prospects and increase sales.

7. Measure, measure, measure

It pays to measure. Don’t invest all your time in social marketing without analysing what is working and what need improvement. Do more of what works and save resources. You don’t have to on every social platform to successfully execute your social marketing campaign.