Marketing keeps changing. And in recent years the driving force has been visuals. Digital marketing used to picking just the right words and messages and sharing them on the right platforms. But now things have to changed – less text please, more graphics – people would rather see it than read it. Attention span has significantly shortened. You must deliver the perfect mix of text and images to get the attention you seek.
As a key component of modern marketing, visual marketing focuses on the studying and analysing how images can be used to make objects the centre of visual communication.
These are some of the best tools you can use to create your next visual marketing campaign.
On images, if you are looking for the perfect stock photo for your blog or website, these74 best sites is all you need.
1) The Stocks
The stocks is a big resource for free high quality, high resolution stock images. And the best part? There are no license limitations, you can use these beautiful images in any capacity to your heart’s content. It has the best royalty free images in one place.
Pinterest should be on your go-to list for seeing what other brands are doing to market themselves. And, when you are done with your visual marketing campaign, be sure to pin your design to Pinterest.
Behance is a free online platform to showcase & discover creative work. Whether you’re looking for inspiration or to hire an artist or designer for your campaign, Behance provides a pool of incredible talent.
PowToon gives you the tools to create an engaging marketing video or presentation in a variety of styles. PowToon allows anyone with no technical or design skills to create engaging professional “look and feel” animated presentations.
Canva combines a stock library of over 1 million photographs, illustrations and graphics with a drag-and-drop design tool – making it one of the best visual content creation tools. Canva allows you to create designs with professional results.
6) Type Wolf
Type Wolf catalogues various images of typefaces out in the wild, on real websites and in actual use. A great resource to browse through for when you need typography inspiration.
Marketing on Pinterest is huge right now, and if you haven’t considered it for your visual marketing campaign, you should. One of the best tools for managing and marketing over Pinterest is Tailwind. Use it to schedule your all of your pins.
Cloud-based and perfect for creating short, attention-grabbing videos, Animoto takes all of the hard work about video editing and gives you a stellar product in minutes. You can peruse their extensive music library to add high quality and royalty free music to spice up your video.
Magisto is geared toward the non-techie who just wants to create a beautiful video without getting caught up in the details. It magically and automatically edits your videos for free, but if you want advanced features, you’ll need to subscribe to their premium service.
Use Thinglink to make your images and videos interactive. You can increase engagement with annotated notes, maps, polls, and rich media links. On your marketing campaign, you can customize your calls-to-action.
11) Post Planner
If you market on Facebook, we think Post Planner is a must. It allows you to schedule all of your Facebook posts in advance and have them automatically delivered at optimal times to reach your audience.
Instagram needs no introduction. It’s a fully visual platform where you can broadcast images to your followers. Instagram filters are legendary, and great way to get across a retro/ vintage-y look. What you may not be as familiar with is Flipagram.
Flipagram allows you to create short music videos from videos and images. You can upload your Flipagram video onto Instagram or other social networks, including Pinterest, YouTube, Tumblr, Facebook, and Twitter.