OK, so you have a great medical app that is going to save lives and help people stay healthy. But now comes the hard part. You have to start making enough noise so that right people will sit up and take notice. And that takes a lot of effort.
Let’s take a look at some of your options.
1. Classify your app
Now, if you have just designed a phone app, you can probably start selling any time you look. However, you need to make sure that you aren’t selling something that is classified as a medical device. If it is, then you will need to get a license to sell it. There are some interesting things to think about over at RegDesk, so make sure you are certain before moving into a market. There could be a chunky fine to soak up if you don’t.
2. Build a website
First thing’s first, you need to create a site for your app. Now, you could just hand over the reigns to a local web developer and hope for the best, or you could look into getting a web developer that fits in with your business. So in this case, you might be better off finding a specialist who can give you a medical website design that is better suited to your company model. Bear in mind that because your app is in the medical field, you may be restricted by privacy laws, so a specialist will be able to work data protection in for you.
3. Build a persona.
Now your website is up and running; you need to think about getting found. The first thing you need to do is have a think about your target market. Are you trying to get doctors on board to recommend the app, or are you attempting to go straight to the public domain? Whoever you are trying to sell to, you need to build a persona to start targeting them. Every last word on your website needs to be laser-focused on that one persona. Your website has to appeal to their wants, needs, and hopes.
4. Share your story.
Write a complete compelling story about your medical app and let your audience know the purpose behind it. Share the human side of your product. What problem does it solve and why does it matter. Why are you the right person to build it? Create a connection with your audience.
When you start blogging, Tell readers why your app is the one they need. Include your app links, screenshots and videos to help them get a good understanding of how it works.
5. Focus on marketing channels that delivers: measure, improve & keep on marketing.
Once you have your persona in place, and all the copy on your website is focused, you can start advertising. There are many ways of getting your voice out there. Paid search, social media, display ads, and even taking out a radio ad are all affordable methods for a startup to investigate. If you are stuck for ideas, check out our guide to online advertising to stimulate some thoughts. Measure your progress and focus on what works.
6. Tracking your efforts
Now that the word is out, you should be getting traffic hitting your site. Once you begin seeing some figures coming through, you can start using Google’s Analytics and Webmaster Tools to see what is working on your website. Look at how people are finding your site, and if there are problems, try and iron them out with search engine optimization. If you have a poor bounce rate, try and test out a new copy. The aim is getting people onto a sign-up or sales page – if they aren’t getting to that point then something is going wrong.