For meaningful growth, startups must completely change the rules of traditional marketing and innovate outside of those growth channels. You should be thinking growth when building your startup, not after you create the app. Companies like Dropbox, Mint and the recently sensational Slack incorporated sharing into their functionalities.

Mailbox used the waiting list to their advantage very well. Lot of startups now look beyond AdWords, SEO or popular marketing strategies to find users. Self-perpetuating marketing is increasing becoming a crucial part of building apps.

These are a collection of products, tools and apps to grow your startup or new business.

1/  Crayon — The most comprehensive collection of marketing designs.

2/ Pablo by Buffer — Create engaging images for your social media posts in 30s.

3/ Hey Press — Free searchable database finds journalists for your startup.

4/ Intercom Real-Time -Have live conversations with users inside your apps.

5/ Colibri.io — Colibri shows you where your customers are engaging online so that you can insert yourself into relevant conversations.

Colibri

6/ HOKO — Easily set up your apps for mobile search and deep linking.

7/ Summer of Marketing — 12 weeks of Marketing. From 0 to 10,000+ visitors/month

8/ Marketing Podcasts — Discover podcasts that can help you become a better marketer.

9/ Unbound — Build, publish and A/B test landing pages without I.T.

10/ Nimble — combines all your contacts, email, social signals, activities and follow-ups from everywhere you work.

Nimble

11/ Zapier — Makes it easy to automate tasks between web apps.

12/ BuzzSumo — Research the content your audience really wants.

13/ Mention — Monitor conversations that matter most to your brand.

14/ ArticleBunny — Get fast, professional articles at an affordable price.

15/ Outbrain — Promote your blog post or article in ‘From Around the Web’ sections of CNN, FastCompany, Slate, Time etc.

Outbrain

16/ Notify — Get notified in Slack when your startup is mentioned online

17/ SumoMe — Collect the email addresses of your site visitors.

18/ Canva — Create designs for Web: blog graphics, presentations, Facebook covers, Twitter Covers etc.

19/ Ocho Create eight-second short videos that provide a “window to the world”.

20/ Muckrake — Easily find & build relationships with journalists.

Muck Rack

21/ Really Good Emails — Great email newsletter examples.

22/ Growth Hacker TV — Interviews with leading growth people.

23/ Anewstip — Find journalists by what they tweet.