As an entrepreneur and small business owner, it is highly likely that the needs of your business are at your heart, and rightly so. However, due to the drive and focus that most business owners have (and indeed what makes them succeed), they often neglect themselves, their own needs and the needs of their employees.
In this post, we intend to look at why growing your business is important, how you can do it and what benefits this has to your business and its growth.
Why should you grow yourself and how does it benefit the business?
As the owner and manager of the business, you’re the person that ‘sells’ your company. As the face of the business, your own professional development is vital; especially if you’ve taught yourself about business from scratch.
Everything about you, from the way that you present yourself to the way that you speak and the way that you showcase your products is vital, as this is what ultimately transfers into sales and business growth.
Each business owner has strengths and weaknesses. Any weaknesses that you have could prevent a sale or damage a relationship, and as such it harms your business. By eliminating these weaknesses, or at least minimising them, you’ll be able to improve the way your business interacts with clients.
This will lead to more sales, higher revenue and business growth. As such, it’s a bit of a no brainer, so here’s how you can improve yourself and improve your business in the process.
How do you make improvements?
If you’ve decided that you want to improve yourself in order to improve your business, then there are a number of angles you can explore. Here are just a few ideas on how you can improve yourself, and the business impact this has.
Improving your pitches – Pitches are an incredibly difficult thing to get right. They require preparation, planning and plenty of confidence. There are various courses that you can go on to improve your pitches. However, the best way to learn is by watching.
YouTube is full of business pitches at conferences, and with T.V. shows such as Dragons’ Den, there’s plenty to learn from. So watch what you like and what you don’t like. Then, tape yourself practicing and reflect on how to improve.
Projecting better body language – Body language is often subconscious, which makes it difficult to get right. Again, by recording yourself, you’ll be able to see what your body language looks like. Crossed arms and negative body language can often be unhelpful, so work in appearing open and ready for business. Subconsciously, it could make a big difference to your clients.
Increasing business knowledge – Finally, if you’re self-taught about business, then improving your overall knowledge is probably a good idea. Business schools such as Hult can help you learn with an accredited training programme. This way, you’ll expand your knowledge and your horizons, and it may even give you an entirely new way of thinking; especially when it comes to finances and expansion.
To conclude, personal improvement is as important as expanding the business. As a result, it’s vital you consider your strengths and weaknesses in order to give your business the best chance of success. Working around your strengths. Focus on improving yourself daily. But be mindful of your weaknesses.
Acknowledge your shortfalls and hire people who complement your skills to give you a better at succeeding in business. The entrepreneur who makes it and grows as a person is the one who truly knows his or her own strengths and builds a business around them.