If there’s one topic that gets people fired up it’s web design. To succeed online, a smartly designed website is crucial. Something that brings in visitors and keeps them on your page, absorbing content.
Unfortunately, what constitutes a great site isn’t always agreed upon, and there’s constant debate of best practices, what’s hot, what’s not, and what is the cancer that is killing the industry. The argument still rages on, and recently it’s moved on to these commonly used web design elements:
“We’re not at the park, so why are we going around and around? Because people keep designing their sites with these blasted carousels” is just one of the commonly heard gripes about this supposedly interesting design choice.
Unfortunately, we have to keep clicking left or right to get another little morsel of information that the designers have deemed us worthy to handle. Are they afraid we can’t read full paragraphs? This one isn’t just a matter being annoyed personal preference, however, Carousel designs actually harm your websites performance.
You’ve seen this technique on graphics heavy sites in which the foreground and background scroll at different speeds. It creates a feeling of depth, helps tell a story through visuals, and looks pretty cool when properly implemented.
Unfortunately, it comes with some (resolvable) issues that may make it a waste of time. Like the Carousel, use of Parallax Scrolling is damaging to SEO. Since there’s usually just one page and a bunch of images, there’s no text content for search engines to crawl through and rank.
The abundance of images reduces performance (and completely kills performance on mobile devices). Most damaging of all though, is that the technique can just make it confusing to absorb any useful information, which will cut your number of repeat visitors down tremendously.
Think about it, would you stick around on a website where your only navigation option was to scroll downwards through hard-to read image/text combos? Of course, there are examples of Parallax Scrolling done right, so the argument is there that it’s all about how you choose to use it.
The Hamburger Menu
That three lined symbol in the corner on most websites that you click to access navigation options is commonly known as the hamburger menu.
While it does look cool, and you can see why one might be tempted to clean up their navigation by having it sleekly displayed in a drop-down menu, many say it kills a websites discoverability.
When your navigation options are out of sight, they are also out of mind, the thinking goes. There’s also the argument that it’s less efficient, since you’re forced to go to a separate menu just to see your options, but that’s more a matter of personal taste, it would seem.
We may never get definitive answers on whether these trends are good or bad, but it seems pretty clear that if you are going to try to incorporate any of these ideas into your design, you have to do it with care.
We’ve given you an overview of the tons of free web design options out there for building a pretty good site. When you have to move up to the big leagues though, it’d be prudent to hire some big league talent.
Professional web developers like Big Drop (out of New York), or Brown Box Branding (Dallas TX) offer great designs coupled with high level marketing strategies proven to keep the visitors coming back to your site for more.