A mobile app is no more an option for businesses today, instead they are a must! Know the essentials of building a successful enterprise app are.

The advancement in technology has been astonishing but the ease at which it is accessible is even more astonishing. By the end of 2016, the number of users will be reaching more than 7.5 billion. This development has resulted in elevated interactions between the consumers and the businesses.

2016 is indeed the year of mobile apps. It has been 16 years since the creation of Ericsson R380, world’s first ‘smartphone’. In those 16 years, people and especially the ones in business field have increased their work structure and methods with technology and smart devices.

But as adaptation is a must in every field, so is in business, as they need to adapt to the different methods and strategies along with new technologies to stand a chance against the contenders in their respective industry. An integrated platform is needed everywhere, whether to boost productivity or collaboration or even communication so that it enables the user to perform everyday tasks seamlessly.

Some of the steps to improve the customer service to improve the trends and live up to the user’s expectations are:

Always a sound foundation should be built for developing an enterprise’s mobile app strategically.

Always set the preferences and then evaluate the KPIs.

Initiate the procedures for content updating.

Decide the adequate atmosphere for development.

Sound foundation for developing your mobile app

Before developing an app and launching it, an inclusive strategy is required to categorize it as a healthy contender. A good mobile strategy involves different stages or multi-stage operations. Initially, since the idea for the app is raw, some tests should be conducted to get results.

This can be executed unofficially and without the affiliation with any company. There results that we obtain would serve as building blocks of that app. Once this research on initial tests is complete, the idea of the firm can be blended into an app.

It involves rapid toolset implementation along with a strategy to customer-centric approach. Finally, the enterprise merging can be completed.

Always set the preferences and then evaluate KPIs

An app built without any long term objective is destined to lose customers. Prior to any development in this process, the main intent behind the creation of this app need to be figured out.

Prioritizing the objectives should be given prime importance for any venture and this should be executed using Key Performance Indicators (KPIs). A KPI is a business metric which is based on evaluating the factors which are crucial to the success of any corporation. It helps garner the information regarding the expected outcome of the venture.

Initiate the procedures for content updating

Content can be considered as the life of any app or website. A seamless app experience can only be ensured with a holistic management. Ensuring that the content caters to the needs of the user and is equally engaging helps in making the app a success.

Effective optimization of the content helps in ensuring better ranking and better interaction between the consumer and corporation. Lack of proper strategy will definitely lead to the loss of interest in the long run.

Decide the adequate atmosphere for the development

An app which is optimized for a single device or platform-centric development cannot be coined as an effective mobile app strategy. A strategic development involves that the developer should consider native as well as HTML5 options.

Native apps always offer the best, richest and seamless end-user experience, for they exploit the features as well as the functionality of the device to the maximum threshold. While HTML5 offers the user with the cross-platform as well as data-rich mobile apps, which is again an effective way to reach users.

This post was written by Prateek Saxena. Prateek is Managing Director of AppInventiv Technologies, a leading top rated app development company specialized in iOS and android app development. He does blogging as hobby and love to write on mobile technologies, startups, entrepreneurship and mobile applications.

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