Search engine optimization (SEO) works for different kinds of businesses. It’s a powerful way to attract targeted audience to your website. And you can also make it work for your new business. You are probably wondering is why it’s so important for businesses. There is no way around it. If you want people to find you online, you can’t ignore SEO. It’s one of the most important engines of growth for lots of businesses.

Think about it. Your website is up and running every day of the week, all year long and only limited by what you ask of it. If you can invest the right resources into it, it will continue to generate income and the best leads possible for your business.

Search engine optimization gets your website the attention it deserves. It’s the perfect prospect magnet you need, attracting prospective customers to your website through relevant keywords. If you are still considering getting a better website for your business, Wix.com make it easy for you to create a beautiful, professional web presence with lots of other tools to make it easy for your website to stand out.

You can easily promote your business, your freelance work, set up an online shop or just create an online presence for your new project. The Wix website builder has everything you need to create a fully personalized, high-quality website without having any prior programming knowledge.

Most people will find your website using search engines like Google. Great SEO helps them find you faster by boosting your site in search engine rankings.

If your site was created with Wix, you can easily customize all content on your website which makes optimising for SEO a lot easier.

However you build your website, the Wix SEO tools that the platform offers, are literally the only thing you need for great SEO. And you don’t have to know everything about website optimisation to use them. Wix provides a simple process for you to make the most of the tools.

You will be able to manage all your SEO directly from your website or Wix dashboard. This comes in handy especially if you’re a startup or starting your own small business as you don’t need to spend an additional fee for SEO services.

Wix

Your title and descriptions are what people see when they do a Google search. Wix offers you the opportunity to add every relevant detail about your business for SEO purposes. Your site description is one of the most important areas of optimisation. It’s the short text that appears below your title in Google listings. Use the best descriptive words to describe your business to make search engine discovery easier.

Wix SEO tools for website optimisation

The SEO in the Editor allows you to optimise your site’s pages to rank better for important and relevant keywords related to your business. The Wix Editor lets you customise your site’s title, site description and keywords. Website titles are crucial for search engines. The right description of your business cannot be overemphasized. Keywords work better with great content.

Image optimisation is also crucial for SEO purposes. With Wix SEO for Images, you can easily add alt text description to images for your site. Strive to make your image file names easy for search engines to “read”.

The commonly supported image files types are JPEG and PNG. Take note of your image sizes. Some images can make your page heavy and increase your page load time.  Loading time of pages has become a vital part for your SEO ranking. The lower the better. Optimize your images for better performance.

The SEO Wizard is also a free tool to improve your site’s Search Engine Optimisation. All you have to do is to simply enter your keywords and the SEO Wizard will take care of the rest for you. This tool is quite straightforward for beginners. It gives you all the reports you need to manage and improve your SEO efforts.

The Wix Blog has all the necessary information, ideas and strategies you need to excel at search engine optimisation. The tips can help you improve your ranking for keywords related to your product or service.

There are a lot of other analytics tools and apps that can help boost your site’s SEO at the Wix App Market. You can find all the search engine optimisation apps you need for better results. Other apps like the Rabbit SEO helps you get your website more discoverable!

The best practices when you start using the Wix SEO tools

Get SEO basics right

Before you start optimising your site, write down a list of relevant and related keywords that accurately describe your business. You can discover which words will be most effective for your business by opening an account with Google Adwords Keyword Planner.

Focus on “long-tail keywords.” These are phrases that are several words long and while they may see fewer searches each month, they’re less competitive. You will have a better chance of ranking better for these phrases.

Businesses that succeed with SEO do better at identifying and using the most important keywords. And once you start using relevant keywords, keep analyzing your website analytics to find out which keywords are already generating traffic and sales. You can then use the data to build additional content based on these related terms.

It pays to focus on the user experience

The rules for effective SEO are shifting. Google and other popular search engines are getting much smarter. Keywords alone are not enough. Other factors including original content, mobile-friendliness, readability and design. And even satisfying user user intent (given consumers what you promised in your content titles).

“In the old days, it was about getting the click. Now search engines are seeing how people are interacting with your website: Are they going back and clicking on results, or are they finding the answers they’re looking for when they’re on your site?” says Cyrus Shepard, director of audience development at Moz.

Mobile-optimized sites rank higher in search engine results. Wix sites are optimized for view on smartphone devices. You won’t have a problem building an SEO optimised site that is also mobile friendly for total user satisfaction on multiple devices.   You can use the Wix Mobile Editor to make sure your website looks as great on mobile devices as it does on desktop.

We’re not the only ones talking about Wix SEO, check out CMS Critic’s Wix SEO Review to learn more.

Founding Editor @Alltopstartups, Contributor @Entrepreneur, Columnist @Inc. Magazine and Curator at Postanly (his free weekly digest of the best life and career improvement posts on the web. Subscribe for free.