It’s common knowledge that in the first year of business, half of all startups fail. So for the first 12 months, the main thing on most business owner’s minds is ensuring that they stay above water. However, what happens when you pass that tricky first year and your company begins to grow?

Obviously, this is an incredibly exciting time, but it can also be somewhat confusing, as you need to start thinking about the next steps. For your business to continue to grow and prosper, you will need to make some new investments.

The question is what should you be investing in? To help you determine what you need to do to help your company to continue to grow, below is a list of a few useful suggestions.

Revamp your company website

Websites are your digital platform and the customers gateway to your brand. When prospective customers navigate to your site, it takes just seconds for them to decide whether or not you’re legit or worth their time.

Sure, working with a web developer to create a custom site is costly, but you don’t have to spend thousands of dollars to make a good impression.

While your company website may work well, the chances are that it’s a budget-friendly one that you got when you first launched your business. Now that your company is growing, you need a website that’s better equipped to deal with more visitors.

The last thing you want is a site that crashes every time it’s used. So, consider investing in a website revamp, or better yet, have a whole new site designed. By having a website that’s fast, responsive, and most importantly, easy to use, you’ll give your company the chance to grow.

Update your office

If your office could do with an update, now is the perfect time to invest in it. Remember, as your business grows, you’ll have more and more people coming to your office. So it’s important that you create a space that has waiting areas, as well as offices. To create the ideal space, get inspired online.

There are plenty of decor and design sites that you should be able to get ideas from. Once you know how you want to update your office, you can use a site like Arnold’s Office Furniture to pick out some new pieces and features. The importance of an ideal space for you, your employees, and your clients cannot be overemphasised.

Invest in a new marketing campaign

Marketing content is now a multi-media asset that needs constant investment. It includes articles on your business blog, infographics, podcasts, images, videos and more.

Despite the fact that your business is growing, that doesn’t mean that you can stop investing in your marketing. If you want to continue to grow a successful business, it’s crucial that you invest in a new marketing campaign that works. That doesn’t mean that you have to scrap your current marketing.

Just that it’s also worth looking at new ways to get your brand name and products or services out there. Be it through social media marketing, the use of billboards, or the design of new online banners, it’s up to you. All that matters is that you find new ways to ensure that your company is being seen by as many people as possible.

To continue your success after your first year, it’s crucial that you invest in your brand. To do this, take note of the tips and suggestions above, and implement them. Do this and you can almost guarantee that your company will continue to prosper and become more and more successful.

Founding Editor @Alltopstartups, Contributor @Entrepreneur, Columnist @Inc. Magazine and Curator at Postanly (his free weekly digest of the best life and career improvement posts on the web. Subscribe for free.