Are you running an online company? You’re probably fretting about how to promote it and make it a hit. Due to this, you’re becoming more obsessed with buzzwords and phrases that you don’t understand. Things like SEO, domain strength, backlink generator and goodness knows what else. Does marketing your business online really have to be so complicated?

We’re pleased to tell you that the answer is no. It can be remarkably simple if you just focus on a few basic areas. These are social media, web design, SEO and consumer interaction. If you cover these four bases in your business effectively, you can forget about the rest.

Web design

The first factor to consider is your business website or business blog. Does it look attractive and does it make users want to stay on your site for purchase? Attractive websites won’t just be a blank wall of text. Nor will they be filled with useless and unnecessary information.

Instead, any content will have been carefully selected, and it will be a mixture of text, images and videos. The website will be interactive and almost immersive for the user. Navigating the site will be easy too and will ensure that customers quickly reach that important shopping page or final window.

You don’t need to think about all of these factors yourself. Instead, you can hire a professional web designer, and they will sort it out for you. They can guarantee your website ticks all the right boxes. Then, all you need to worry about is keeping it updated.

SEO

The best way to deal with SEO is to leave it to a professional like Ruby Search Solutions. If you use a business like this, you can guarantee that you get a service you can trust. They specialise in ensuring that customers find the sites of their clients online. SEO isn’t simple, and there is a lot to consider. Particularly, if you want to avoid the deadly and disastrous Google Penalty.

Leave it to the experts and you can reap the benefits without the typical worries. Our advice would be to focus on organic SEO rather than PPC marketing. PPC marketing is effective to an extent. But it does have a flaw. You’re paying for how much customers click, rather than how much they buy.

Social media

Social media is one of the easiest ways to market your business online. All you need to do is keep your profiles updated with new, interesting information. This info doesn’t have to be separate from the content that you publish on your site. It can be the same content, repackaged.

If you do this, you will naturally increase the ranking of your business online. You can also steadily build up your brand. Every content piece that you share builds the voice of your company. That’s why you need to be careful and make sure that it is kept to a high level of quality.

Engagement

Last but not least is engagement. Engagement isn’t as much about growing your customer base as it is keeping current consumers loyal. You can do this by interacting with them through, you guessed it, social media.

Just make sure that if they do message your business, someone responds. This shows that your business is more than just a corporation and does have people who care behind it.