For many startup business owners, marketing is something that’s done on a tight budget. However, your marketing campaigns are absolutely to the success of your business, and it’s important to make sure that you invest as much as possible into them in order to ensure that your company gets off to the best start.

If you’re worried about the cost of effective marketing, you’ll be happy to hear that there are plenty of different things that you can do in order to spread the word about your startup without blowing the budget.

Study the basics of marketing

Many startup owners aren’t clued up on the ins and outs of marketing. If you don’t have much knowledge or experience when it comes to marketing a business, studying for a marketing course or even a degree, such as the online bachelor of science in marketing degree offered by Arizona State University, can really help you to improve your business’ marketing campaigns significantly.

An online marketing degree is a great option for startup owners as not only are they flexible, allowing you to design a study schedule that fits around your business, but they also cost less.

It’s absolutely crucial to have a good presence on social media

Social media has provided business owners everywhere with the opportunity to market their company, brand, products and services for a very low cost, or in some cases even free. In order to ensure that you are utilizing all marketing efforts to their full potential, make the most of social media.

This means creating an account for your company on social media sites such as Facebook, Twitter, Instagram and even Snapchat, where you can find huge numbers of your target audience.

Ask for customer reviews

Encouraging your customers to leave online reviews is one of the best ways to get free marketing. Word-of-mouth has always been a hugely effective and budget method of marketing, with many companies offering incentives to their customers to bring more footfall through the doors.

With more and more of the business industry moving online, naturally word-of-mouth marketing has also moved to the internet, with online reviews being one of the most effective methods of doing so. Encouraging reviews on your Facebook page, your website, or external review sites is a great way of spreading the word and improving your marketing campaign.

Invest in good content

For many startup owners today, much of their marketing efforts is done online with their business website as a base. Online marketing and search engine optimization (SEO) go hand-in-hand, which is why it is important for startup owners to ensure to invest in good SEO.

One of the main components of good SEO is high quality content, which you should display on your website, blog, social media pages and elsewhere. High quality content which answers questions, provokes interest, and doesn’t go out of date quickly will earn you favor with Google and therefore improve your marketing efforts.

For many startups, marketing is an expensive necessity. Thankfully, there are a number of innovative ways to improve your company’s marketing on a budget.