Do you want to own a blog you can be proud of? Unfortunately, not all startup blogs turn out the way their owners hoped they would. As a result, many businesses fail to capitalize on this type of online marketing strategy.

But the likes of HubSpotBufferGroove and Shopify have used blogging to significantly improve their customer acquisition efforts. And they are now authorities in their industries.

Blogging gives you the opportunity to become an authority in your industry. The more your audience hears what you have to say through your business blog, the more they will begin to trust in what you have to say.

This will become trust in your name and your opinion, increasing your business. Your company will be one of the most trusted sources for quality information and resources  about particular topics in your industry. These are five keys to an awesome startup blog.

Planning and preparation

Before you get into the nitty gritty of setting up a blog, you need to prepare properly and create a realistic plan for your blog and your blogging activities. You have to decide what type of blog you want, who will develop it, how long it should take to create.

How often you intend to post content, who will be the administrator and how much money you are willing to spend. Once you have answers to each of these questions, you can create a timeline and deadlines for each of these activities.

Technical considerations

Every startup blog has to have a website name that is closely associated with the name of your organization. If you are hiring a website designer to set up your blog, they should be able to advise you about the most appropriate name to choose for your blog.

Hosting is another aspect of a blog you need to carefully consider. Not all hosting providers deliver what they promise. The hosting provider for your blog should offer excellent support, be reliable and ensure that your blog loads quickly every time.

Professional design

A startup blog should be able to showcase a business and impress everyone who visits it. This is why you should not cut corners when your blog is being designed. Make sure it has a clean, appealing appearance, is easy to navigate, and includes all the features you would expect to find in a modern blog. If you can achieve this, shoppers and customers will be more likely to keep returning to your blog and recommend it to other people.

Content

Without content, your blog will fail. To avoid this fate, make sure you publish high quality, entertaining, engaging content on a regular basis. The more content you add, the better. You don’t have to always add text posts either. Content in image, infographic, audio and video format is just as popular.

Call to action

Your business blog has to produce some kind of result. In most instances, a blog owner wants a blog reader to subscribe to an email list, purchase a product, share content or carry out some other specific action. Every blog post should include a call to action that tells your readers what you want them to do after they have read your blog posts.

Setting up a startup is something every new business should do. However, not all startup owners give this activity the thought and time is deserves. As a result, their blog does not produce the results they hoped for. This does not have to be the case and following the tips above will ensure that you end up with an awesome startup blog.