Launching a new product is a big deal for most businesses. You and your team will want to make sure it goes as well as possible, and that will involve a lot of careful planning and preparation.
Here are some useful tips that will help you to create buzz, plan your event, and make sure your product launch is a big success.
Decide on your perfect outcome
First of all, make sure you know exactly what you hope to get out of your product launch. It does not always come down to making huge sales, and you don’t want to go to the effort of a product launch just because you feel that you should because your competition does the same.
Decide on a goal, and the more specific you can make it the better. It could simply be to increase awareness of your brand, or it could be to increase your customer base. Decide on a goal, then keep this in mind throughout the whole planning process to increase the chances of a successful outcome.
Plan early and build buzz
Planning is something you will want to start doing as soon as possible, and it is never too early to start. Planning is important to ensure that everything goes smoothly on the day, so you will need to plan all the logistics of the event including booking the venue and sending out invitations.
But early planning is also important for building buzz. You could do this by referencing the big launch in your blog posts or by posting hints across your social networks.
Suggest that you have something big planned to get people excited. You want to get people talking about it, so that when the day finally arrives, your potential customers are going to be excited and desperate to see what it is.
Also try to get some media attention by launching press releases and inviting the right people to your event. Do everything you can to increase the suspense, and start planning months in advance if possible.
Be big and bold
A product launch is exciting, and it should be. It’s exciting for you as the company, but it should also be exciting for your customers.
Don’t be afraid of showing off this excitement. A bit of glitz and glamour goes a long way. You don’t have to do what Apple does and hire a famous rock band, but do make a big deal out of it.
Invite big industry names because this is going to get more media attention. Get the right bloggers to come along so that they can share the news with their audiences.
Make sure you don’t bore everyone with a long speech, and instead make it interesting by creating an amazing presentation so you can make it memorable.
Hire specialist video production services in Los Angeles to ensure your presentation wows the crowd. Make it something special, something that makes this launch stand out from the others and that makes people pleased that they came along.
Focus on your customers
Make sure you really know your market and your target audience. Find out exactly who you are targeting if you are unsure, and research what their needs are so that you can focus on them during your presentation.
Make the focus of the launch on your target audience rather than focusing too much on the product. Many companies focus too much on the product, and it is easy to do, but you really want to be focusing on the benefits of your product and how it will improve the lives of your customers, how it will affect them.
Keep the messaging simple and persuasive. You only get a short while to get your point across, so don’t bore people with the features unless they are really amazing.
Set up pre-orders
This is a simple but often-forgotten element. Your product may not be available to buy in stores immediately, so set up pre-orders to capture the initial enthusiasm. This is exactly what Apple does, and it is always hugely successful.
Provide the service that your most loyal customers want, and don’t make them wait around. Give them the satisfaction of owning your product the day it is released.
Enjoy a successful product launch
Follow these steps and you will ensure your product launch is a complete success. It can be nerve-wracking to plan and execute a big product launch, but keep these steps in mind and you’ll stand a much better chance of making it a real success.
This post was written by Jacob Metcalfe. Jacob writes on a vast range of business topics, using his business experience of the last 2 decades to draw inspiration for his articles.