Marketing is one of the most important aspects of any business. Without proper marketing, it won’t matter how fantastic your product or service is, no one will know it exists. There are hundreds of ways to market your business, and they all have their benefits and drawbacks.

The trouble comes from not being sure exactly how to most effectively implement your marketing techniques. A marketing technique used wrongly can have the opposite effect to what you want.

Rather than enticing and bringing in new customers, there’s a chance that it will end up turning potential customers off. Here are three ways that you might be turning potential customers away with your marketing.

Social media

We all know how important social media is when it comes to marketing your business. With thousands of new accounts created every day, Facebook alone is an incredible tool for marketing your business. Which makes it that much worse that so many businesses don’t know how to use it effectively.

You can’t simply use social media as a way to directly spam your customers with links and adverts. That’s just about the fastest possible way to get your profiles blocked and your business ignored. The key to using social media marketing is making sure that you’re creating interesting and engaging content.

Make sure that your posts are things that your customers will want to seek out and read. If you’re able to create a sense of loyalty from your customers, they will seek out your products and services themselves. One thing you can do very well is to focus on educating both your prospective and existing customers instead of selling them your product or service directly.

Promotional campaigns

A promotional campaign can be a fabulous marketing tool. It’s a great way to draw in new customers as well as rewarding the loyalty of your existing ones. You just need to make sure that your promotions are actually worth their time. The last thing your customers want is to be drawn in by a campaign only to see that what you’re offering doesn’t live up to what was promised.

Not only can this affect customers attitudes towards your company but can actually put you in legal trouble. It’s a great idea to visit a site like helloworld.com to help you create effective promotional campaigns.

SEO

SEO is something that gets thrown around in the world of online marketing so much it can end up losing all meaning. We all have a pretty decent idea of what SEO is and how it works. The problem is that businesses often won’t go any further than that. They will use the knowledge they have and rely solely on that.

Not only is that poor business practice but will probably leave you woefully out of touch. SEO isn’t just about filling your website with keywords and watching your search engine ranking go up. Sites like Google penalise and blacklist sites that overload their posts with keywords.

The trick is to create content and make sure that your SEO is integrated carefully into it. The search engine algorithms are designed to find well written content rather than a flood of keywords and phrases.

Founding Editor @Alltopstartups, Contributor @Entrepreneur, Columnist @Inc. Magazine and Curator at Postanly (his free weekly digest of the best life and career improvement posts on the web. Subscribe for free.