With the ever-increasing competition in the corporate world, companies are continually striving to gain a competitive edge over other firms. The first step toward achieving differentiation is to come up with a unique and appealing logo design and then create custom branded displays to market the product.

Businesses need to portray a positive image that will help attract maximum customers to them and create an everlasting impression in their minds. An attractive and engaging logo can exactly achieve that for you.

For that, however, a company needs to utilize the best possible logo design service. Most companies do not have the time or resources to design a logo on their own. Thus, the need for outsourcing arises. Here are 5 tips that can help you select the best logo design service:

1. Ask for samples

Having a look at the company’s portfolio and past designs is one of the most important factors in judging the repute of a design company. Even if a company has hundreds of logo designs in its portfolio, it does not necessarily mean that they are all good.

Look for quality, not quantity. In this regard, it is important that you know what constitutes an effective logo design, so that you may distinguish quality logos from poor ones.

2. Focus on the questions asked by the Logo designer

Is the designer paying attention to what you are saying? Is he asking relevant questions that would help him come up with an effective logo for your company? Focus on the kind of questions asked by designers, because this is how you can judge their knowledge and expertise. There’s a great resource from GraphicSprings on helping designers create branded logos.

To create a unique and attractive logo, designers need to know the goals of your company, target audience, the company history and the products/services that your company offers.

3. Pay attention to communication skills

Effective communication between the client and designer is what sets the base for a good logo design. It is important to communicate directly to the designer to remove any kind of ambiguity or confusion regarding your requirements.

Look for, how a company communicates with its clients? Do they communicate via telephone or Skype? Are the e-mail messages personalized or simply templates? What impression does their website/blog give? Is the tone professional or casual? Moreover, you also need to ensure that you can reach to the designer via phone/Skype, throughout the length of your project.

4. Time frame for completion

Designing a logo is not merely about coming up with pretty pictures, it surely takes time. Usually, designing a logo takes more than a week and may even take a month. Most good designers have a demanding schedule, and logo designing is a job that cannot be rushed. Thus, anyone claiming to do so in an unbelievably short time is not a good sign, and such companies must be avoided.

5. Check for references

Lastly, you should never forget to ask for references or client testimonials. These testimonials usually provide an unbiased view of a design company’s services and help in judging its effectiveness and results. It is advisable to check original logo designs on client’s websites and confirm if they are really made by the company in question. Do not believe and fall prey to paid reviews and testimonials.