There are lots of things a modern business needs. Motivated staff, slick office space, and a strong online presence are some of the first important things that spring to mind. And if you get one of these things wrong, you could end up with a struggling business.

One of the most detrimental things for any business in this day and age is a poor online marketing campaign. As there are so many potential new clients and customers online, it is really important that your strategy involves things that will reach them and will speak out to them.

A good online marketing strategy isn’t easy to achieve, though. In fact, there are lots of things that many companies regularly get wrong, which can result in their business failing. Don’t want that to happen to you? Here are some reasons why your online marketing strategy is failing, and how you can prevent all these mistakes from affecting your company.

You think SEO Is more important than content

We all know that SEO is incredibly important for any website these days. If you get your SEO right, then your website will be listed high in Google’s search rankings. Because SEO is so important, many business owners think that it is the be all and end all of a company’s online presence.

However, when SEO is thrust into the spotlight like this, some company owners forget that the quality of the content is also highly important as well. So to make sure that your website is attracting enough traffic, you need to make sure that both your SEO and content are up to an impeccable quality.

You’re being quite stingy

A couple of years ago it was possible to develop a good online marketing strategy for little money. In some cases, it was very possible to set up a strategy for free! However, that is not the case anymore. These days, you will have to spend a considerable amount of money on your online marketing strategy if you want it to be extremely successful.

There are various methods of paid online marketing that are worth it, including sponsored social media adverts, PPC advertising, and sponsored Google links. You will find that all the money you spend on your online marketing really pays off. Eventually, the amount of traffic on your website will greatly increase, and the online marketing will start to pay for itself.

You’re using too many social media channels

All businesses need to be on social media, no matter what type of industry it is in. There are lots of different social media platforms, each of which comes with its very own advantages and disadvantages.

One mistake that most entrepreneurs make when setting up their business’s social media is creating too many different profiles. The best way to ace your company’s social media strategy is to stick to just three platforms. Think carefully about which channels will benefit your company the most and go with them.

Customers and clients are mistaking your marketing for spam

Many companies send out newsletters to their customers and clients. They also regularly tweet and post updates to Facebook and Instagram. All of these marketing methods are ways to interact with customers, as you are directly showing them your company’s updates and news. It’s a good idea, however, to limit how much content you are always pushing out into the public.

If you go over the top, your customers and clients will mistake it for spam. And no one likes spam! As soon as people think that they are being spammed, they could unsubscribe from your newsletter or unfollow you on social media. So rather than risking this, you should limit the number of times you post updates to all your customers.

Your marketing teams aren’t talking

If you have a dedicated marketing team, it is probably split into smaller sub-teams. These will take care of a different specialism each, such as SEO and PPC. It is very important that these different marketing teams always talk to each other and collaborate on various projects and tasks.

Once the marketing teams align and work together, you will find that your marketing projects will be a lot more streamlined and will bring you very high returns. If the teams aren’t talking, they won’t have a clue what your company’s overall marketing strategy is and how it is working.

No that you know all these mistakes, you don’t have to worry about ever making them again. And, thanks to this, your business’s online presence will thrive!

Founding Editor @Alltopstartups, Contributor @Entrepreneur, Columnist @Inc. Magazine and Curator at Postanly (his free weekly digest of the best life and career improvement posts on the web. Subscribe for free.

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