If you have a small business, one of the hardest things to do is garner customer trust and support. This is particularly true when your business is solely based online. Of course, you can just struggle and work your way up the hard way. Or, you could make yourself look like a big business. This post is here to show you how.
You may be thinking that there’s not much point in this. But, there really is. Big companies are able to get the trust they need from customers because they present themselves professionally. This is the case even when customers have never heard of the company they’re buying from. By replicating their methods, you can make yourself into a font of trust, too.
It all starts with your website. Without a high-quality website, your online business has nothing. So, it’s important to make sure that you have a website developed by a professional. Website builders like Wix and Squarespace are great when you start up. But, they don’t offer much flexibility. This means that you have to make compromises, which is something a big business will never do.
Your website also needs to be well branded. People don’t often remember the name of a site they visit for the first time. They will use their original search and the website’s appearance to find it again, instead. This means that your website needs to standout and be memorable, while also being sleek and refined. This can be a very hard area to master, which is just even more reason to use a professional.
Your website should also be mobile friendly. Desktop sites can look awful on a phone. And, it’s standard for websites to work on phones now. In fact, most of your traffic will be mobile users. Alongside a mobile website, you should also have a mobile app. Of course, it will probably do the same job as your website. But, an app has other benefits, as well.
People will rarely remove apps from their phones, even if they don’t use them at all. So, having an app on somebody’s device means that they will see your logo and name every time they enter your menu. In the future, if they ever need the service you provide, they will have you in mind.
Apps also allow you to track data about your customer. This data shouldn’t be used for anything other than analysis, though. It can be used to generate reports and trends from the data, giving you a good idea if the app is working.
If someone is buying something from you, you should always give them a way to contact you. They should be able to get in touch by at least email, if not phone as well. The issue is that personal phone numbers and email addresses look very unprofessional. Instead, you need to have business ones.
With your website hosting, you’ll probably get some email storage as well. This means that you can have an email address under the same domain as your website. And, for a business number, you can pay for a mobile sim card that has a business number attached to it.
All of these methods are great for getting more business. But, it can be hard to find the services you need to get them going. Website and app development should always be handled by professionals.
It takes years to gather the skills required to perform these tasks. So, it’s worth leaving it to someone who already has them. If try to make your own site, it could go very badly. A service like www.wondermentapps.com can do all of this for you, as well as help your business as it grows.
It’s worth investing money in these tools. If you don’t, your business will struggle to jump the hurdles that it has to. If you ignore your professionalism, customers will ignore you. But, if you embrace it, you will find that customers flock to you. A lot of companies have become very successful using methods like these. So, it’s worth making sure that you follow them from an early stage in your business.
Hopefully, this will inspire you to get on with your business and start making it look a lot bigger. Once everything is set out, it won’t cost you much to maintain it. And, as you grow, your content will always fit your company. These sorts of methods are great for physical shops as well if they have an online presence.