Starting your business is a challenge and often, people get stuck in one spot and fail to grow. All small businesses and startups should be planning for growth and taking smart steps to get there. If you’re after some idea s on how you can get to the top, try taking on the following 4 steps.

1. Payment process improvement

Improving your payment process with modern integrations could be what spurs your acceleration in the world of business. It can significantly reduce the amount of time you spend on the process, meaning your focus can be redirected.

There are many options for software that your business could invest in, whether it be automated faster payments software for those last-minute payments, or Swift payments technology for multi-banking. Payments technology will reduce the amount of errors made, streamline the process through automation and adds extra security to the most important area of your company.

If your business is already on the verge of expansion, software that supports that is essential. For example, if you’ve begun to conduct global trade and see a larger opportunity for it going forward, your payments technology needs to be able to support that. This is where Swift payments could come in to support you.

2. Diversifying is the key to successful expansion

When your goal is to diversify your service line or product, there are a few things you need to take into consideration and a few tasks you need to complete. To diversify your business successfully, you need to sell complimentary products or services, become a certified paid speaker or columnist, teach adult education or a training class for a particular skill.

Diversifying your business is a good way to have extra income. Extra income is great when you have an off season or are preparing for one. The extra income can cover the gaps your business experiences during the off season.

But, you must be careful with diversification as some businesses expand into new markets that are out of reach or that aren’t necessarily right for them. Create a diversification strategy that suits your business and be smart with it. When done right, it can have ample benefits.

3. Explore other markets

You know that your current market is serving you well, so don’t be afraid to investigate other markets and see what they have to offer. Looking into other markets is another way you can obtain multiple sources of income for your business, and can be a part of your diversification strategy.

When you’re exploring other markets, think about your target groups, whether they are teenagers, senior citizens, married couples or other. Think about where your target group spends their time and what they enjoy doing. Having information about your target group can help you offer special discounts of interest.

4. Make your way on the internet

The internet is where the world is. So if your business isn’t on the internet, it should be. The internet is an essential part of business, especially when it comes to marketing. It goes without saying that every business should have a well-designed website, no matter what it is that you do.

Websites are the perfect way to advertise your business’s products or services, and tell customers what you have to offer. Having a website is the perfect way to put yourself on search engines and be found by potential clients. Your website should be inviting and provide insight on your business.

Social media is also a good way to advertise your services or products and gain new customers, as well as connect with existing ones. Develop a social media marketing strategy that will target your audience and that fits in with your budget. (Most social media work is free, but you can pay for tailored adds, or hire a social media expert).

These four tips are ways you can take action and expand your business today. Although your business is small, you can benefit from these tips and help your business become more successful than it already is.

A small business doesn’t mean your business is not as important as large companies. Your business may be counted out in some situations, but you can always come out on top by following these four steps.

Founding Editor @Alltopstartups, Contributor @Entrepreneur, Columnist @Inc. Magazine and Curator at Postanly (his free weekly digest of the best life and career improvement posts on the web. Subscribe for free.