How it’s possible that app developers are registering huge share of profits and at the same time freemium app market continue to expand its horizons? The answer is pretty simple: Majority mobile app developers do not earn satisfactory revenue. Today, mobile app development is no more a novelty.

Rather, it has become the part of necessity for majority business and enterprise. As smartphone – A small tiny pocket device has given birth to the era of mobility. Similarly, mobile apps are considered as best channel to bridge the gap between business and consumers.

But what’s surpirsing over here is though mobile app stores are overwhelmed with millions of applications, very fewer of them are thrived in today’s market. The reason behind the success of app includes 3 things: Right time, market and opportunity.

There are many startups out in the market that have splendid app idea still does not hit success in the app store. This article covers various aspects that will help startups to thrive their app in the mobile industry.

1. Identify Current Market Opportunities

There are various factors that contribute to the development of a sustainable product that holds immense capabilities to earn huge amount of revenue for the business. That factors include right time, market and opportunities to hit your product/service to the mass.

So, try to figure out which pain points are faced by majority mass of people. Then, convert those pain points into actionable product/ service that fit the market. Here the term market fit means being good in a market with a product that satisfies people’s demand.

Let’s understand this point through the concept of a famous app named Airbnb. The company outstripped this definition by developing an app that hits two most demanded market in the hospitality industry.

It developed an app that invites two types of markets – Those looking for affordable hotels cum rooms, those looking for paying customers. Once you are ready with the idea, it’s time to hit the market by releasing a trial version of your idea to comprehend user behavior and perspective.

2. Hit The Market And Test Your Assumptions With MVP

Well, developing an MVP version of your app is not such an easy task as it sounds. One of the biggest challenges faced by top app development company is coupling features with one another to exhibit the main concept of the application.

If you think MVP is merely exhibition of minimum features of an app, you are totally wrong. It’s all about testing the core concept of your app. It’s main purpose is to identify whether you are giving something unique to the world, making business model work or you are providing something irrelevant to the user that is not needed by them. MVP can be in different variants.

Some app developers make use of landing page but, that’s more relevant when you are working with websites. So, release your app MVP, understand users review & feedback and revamp your app accordingly to get the best results.

3. Implement your idea with wireframes

Once you are done with MVP, it means that you have got something that is highly demanded by people. Now it’s time to implement your ideas in form of documents. That’s where wireframes steps inside the picture. Wireframes describe how your app is going to connect with features and other elements.

It decides the entire flow of application and maps out how a user will navigate with the app. This will help developers to understand the app flow and users expectations. You can also make use of online tools available to develop a high-fidelity prototype.

4. Get close to your app strategy by removing non-core features

With the use of wireframe and prototype that give you a clear picture of your business app, start analyzing it closely. Pen down the “nice to have elements” and remove it from your app. Offer only the core part of mobile application rather than offering extra features that can be added in later parts.

If you want to hit the app market, offer only those features that actually solves users problem. Keep aside those “nice to have” elements and update your app on later parts by integrating those features into it.

5. Iterate to monetise quickly

Once your MVP version has made its mark in the market then it probably needs to be expanded further. This is where you can outline your monetization strategy. However, focusing on making money may restrict early stage startup from achieving high scale success.

So before you switch to integrate some monetization strategy with your app, it is recommended that you develop a strong app platform, cherish more user base on your app, collect detailed population statistics and then start developing best monetization strategy.

Example: Let’s consider one of the leading social media platform Facebook. If it starts displaying high-revenue generating and targeted ads at an early stage, I doubt that it would be able to manage its existence till today’s date.

A strong determination to lead the startup till the end is mandatory to make your business successful. However, if you don’t grow ahead, you are not a startup. So, figure out the above factors, consider your monetization strategy and develop the best service app that hits the right targeted market. Good Luck!

Melissa Crooks is a technical content writer who writes for top app development companies which provide top mobile app development services. She loves to research new information on mobile technologies.

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