Providing top-notch customer service leads to customer satisfaction. If you try to search the web, businesses get a bad reputation by providing poor customer service or experience. This means that the business is not interacting well with the customer and fails to establish a good business relationship.

Great customer service stories or experience, on the other hand, leads to more customers and loyalty. Here are some ways to deliver extraordinary customer service.

Respond to the customer’s need immediately

One of the things that gives satisfaction to clients is responding to their needs immediately. This is especially true when a customer is in need of something that is time sensitive. Whether it is answering emails or replacing products, it is essential that the client does not wait too long or does not wait at all.

Know your customer’s name

This could be quite difficult especially if you have a lot of customers coming daily. However, there are ways to learn a customer’s name particularly if they are loyal clients to your business. Starbucks has been doing this by asking for a customer’s name and writing it on the coffee cup.

If a client goes regularly, the staff will know the name of that specific customer and in the long run will be able to identify the customer in future transactions. By asking and knowing a client’s name, your business gets to interact with the client and you begin to learn the needs and wants of that particular client.

Make use of the suggestion box

Suggestion boxes are great way to ask for input from customers. However, some companies just put suggestions boxes with no intentions of actually reading what their customers have to say. To achieve customer satisfaction, it is essential that you pay attention to your customer’s suggestions and make efforts to apply these recommendations.

Turning a customer’s suggestion into reality will let them feel that they are being heard and that the business is doing its best to give excellent services to its customers. This will mean that your company is willing to go the extra mile for a customer to guarantee customer satisfaction.

Invest in customer service

Think of excellent customer service as an investment. Providing the best services possible to a customer will result in that person promoting your business to his or her circle of friends and family. You will get free advertisement by word of mouth just by giving exemplary service.

Obviously, marketing is important in making a business successful. But if you will have to choose between spending a huge amount on TV ads and other forms of promotional activities then you are better off spending that money on the latter. Customized products such as tents can enhance your brand whilst you deliver customer support at trade shows, street fairs, and beyond.

Own up to your mistakes and fix them

Mistakes happen from time to time. As a good organization, it is best to own up to your mistakes and correct them. Some companies fail to do this and instead charge the customers extra for the mistakes that happened during the interaction.

Customer service is important as it does not only affect the present customer, but also potential customers. Keep in mind that in this age and time people are easily interconnected through social media. If a customer experiences bad service, it is easy for them to share their horrible experience on social networking sites. It works the same if you provide exemplary customer service.

Your business should be built around the concept of providing extraordinary customer service with customer satisfaction as the goal. This way, you will not only improve your brand presence, but will also get more money and even attract new customers.

Founding Editor @Alltopstartups, Contributor @Entrepreneur, Columnist @Inc. Magazine and Curator at Postanly (his free weekly digest of the best life and career improvement posts on the web. Subscribe for free.