Embarking upon an email marketing campaign can do wonders for filling hotel rooms. It is imperative to clearly have an objective in place before rolling out even the first email to avoid losing your potential audience.

Are you looking to generate new bookings or expand your customer base? Ask these questions and more to help streamline your strategy and to execute a properly focused campaign. Generic messages that are not geared towards one particular group can result in potential clients clicking delete.

When readers find nothing specifically of interest to them the first time, they are less likely to read messages in the future. Learn more about creating a goal as well as other aspects to consider for your email marketing by checking out the following infographic.