Every hotelier will want to drive guests to their accommodation; however, with so much competition in the market, it can sometimes feel easier said than done. Fortunately, there are many actions you can make to boost a hotel’s popularity.

1. Don’t compromise on employees training 

Your employees can determine whether a guest has an enjoyable or disappointing experience at your hotel. If the front of house manager is less than friendly upon arrival, a guest will want to leave the property before they have even stepped inside the room, and they will be less forgiving if you make another little mistake.

It is therefore a hotelier’s responsibility to provide the team with effective hospitality training, so they display a positive and friendly attitude from the minute they start their shift to the moment they leave. Each team member should also aim to cater to a guest’s every requirement, as nothing should be too much trouble for the customer.

2. Boost marketing efforts

You might have a beautiful hotel and fantastic prices, but you need to have an online presence if you want to compete in the competitive hospitality industry. One of the best ways to boost a hotel’s popularity is by creating an aesthetically pleasing website that’s easy to use.

You must also promote your hotel on social media, offering exclusive deals, showcasing your rooms and providing informative information about your facilities.

You should therefore take the time to develop a powerful social media campaign on Facebook, Twitter, Instagram and Snapchat, which encourage people to engage with your posts.

3. Change the interior

Have you noticed a reduction in footfall to your hotel? Do you want to update an unfashionable hotel? A hotel renovation might be the one thing you need to do to encourage more people to book a stay with you.

The project will take time, money and careful planning, which it is why it might be beneficial to consult the help of a real estate and development specialist, such as Sajan Hansji, who can help create an exquisite hotel your guests will adore.

4. Encourage reviews

If you are confident a guest has enjoyed their stay at your hotel, why not encourage them to leave a positive online review on Facebook or TripAdvisor. A satisfied guest will be more than happy to write a glowing review based on their experience, which could boost prospective guests’ confidence in your hotel, so you will receive more bookings.

5. Say hello

An effective way to experience a surge in bookings is by simply saying hello to your past guests. Develop an effective email marketing campaign that keeps your company fresh in your previous guests’ minds. For example, you could send them a discount code on their birthday, which could encourage them to book a stay with you once again.

There are a million and one ways you can attract more guests to your hotel, but the above tips are a great way to start. So, create a strong online presence, encourage guests to leave reviews, update your hotel’s interior and train your team to consistently deliver a high standard of customer service.