It doesn’t matter what industry you are in when it comes to a new online business, if you don’t make the necessary investment to get things off the ground it’s unlikely your business will be a success. There are plenty of other things to consider besides the financial requirements.

You will also need to be aware of the necessary tools to run your website. Apart from determining your website design, you must operate it, overview website statistics and decide which tactics to use to increase traffic.

Whatever industry you are in and whatever service or product you are planning to sell, have a look at the following five tools that will give you a huge advantage over your competitors.

1. Email verification tools

One of the handiest tools available online is the email verification tool that will help you find B2B email contacts. An email verification tool confirms emails from a list and checks to see if the addresses are valid and that an email can be delivered to. These tools will save you hours of time.  Have a look here for more information.

2. Search engine optimisation tools

There are a lot of tools out there that can help you with SEO depending on the platform your website is running on. If you are using WordPress, you will easily be able to find many plugins such as Yoast that will give you the edge over your competitors. It’s important you invest in good SEO tools to ensure your website remains competitive in the search engines.

3. Keyword research tools

Another tool that will benefit your business hugely is a good keyword research tool. There are hundreds of these online, but only a few of them are worth investing in, SEMrush being one of them. If you have a good keyword tool at your disposal you can be sure you are going to have the edge over your competitors when it comes to targeting specific keywords.

4. Traffic tools

Having good tools to monitor your website traffic is important so you know which marketing strategies are working for you. One of the best free analytic tools out there is Google Analytics, as it is one of the most accurate tools when it comes to traffic statistics.

It allows you to analyze your traffic, shows you demographic information (age, gender and more), and you can see who is visiting your website, including new or returning visitors. Google Webmaster Tools is also great for site analytics. It gives you an in-depth look into how your website is functioning.

5. Testing tools

Make sure your website is as user-friendly as possible if you want to avoid losing clients. You can test if it is user-friendly by using a host of free tools available online. A couple of things to consider are the page speed of your website and its responsiveness so that mobile users can navigate it with ease.

You could also setup notifications with your host or other free tools online that will notify you if your website goes offline for any reason so that you can fix the problem as quickly as possible.

There are so many free tools online when it comes to website management, and if you invest the time and money in making sure your website is accessible at all times and your marketing strategies are working, then there is no reason why your new online business won’t be a success.

Founding Editor @Alltopstartups, Contributor @Entrepreneur, Columnist @Inc. Magazine and Curator at Postanly (his free weekly digest of the best life and career improvement posts on the web. Subscribe for free.