Public relations is valuable to every startup. Growth depends on it. PR holds a wide potential of growth opportunities for your startup and is more than just alerting the media about the launch of your product.
In today’s digital world, reaching journalists, publications, and influencers is an enormous challenge. Journalists typically dislike mass, anonymous email pitches.
PR database, a listing of journalists and their publications has proven to be an effective and simpler way to reach targeted journalists. With the right database of journalists, editors, bloggers and other media contacts, your startup can get articles, news reports, or blog posts to prospective customers. Proper use of PR database can boost your brand, increasing your earned media mentions, and help your startup reach the right audience.
If you’re looking to double-down on earned media efforts, these are three PR databases your startup can consider, with a summary of their features and benefits.
Pressfarm is a web-based platform that helps entrepreneurs find journalists to write about their startups. The platform gives you access to contacts from the best publications and journalists interested in writing about you.
Countless companies have been selling email lists on the Internet. Most of the time, you can get thousands of email addresses for thousands of dollars. But Pressfarm is different. It’s not an expensive subscription. It’s just a few bucks to access the entire list of journalists.
Pressfarm has three packages. The startup package costs $18 per month and gives you access to 100 journalist contacts per month. The launch package costs $199 one-time payment and with it you get access to 200 contacts per month for one year.
Their largest package, the campaign package costs $349 one-time payment and gives you access to 500 contacts per month for a full year.
Muck Rack is another tool for finding journalists by beat, location, the topic they cover, or things they have shared or tweeted about online. You can use Muck Rack for free to search for journalists by publication, search for terms on Twitter and track what journalists are saying about the top news of the moment.
Muck Rack allows you to collaborate with your teammates to create custom media lists of journalists based on any campaign, topic, location, beat, or past coverage.
Much Rack doesn’t have a pricing page. It’s hard to assess the value of the platform without knowing how much you’ll pay for what you’re getting. You will be able to talk with a representative about pricing if you request a demo.
MyMediaInfo is owned by Nasdaq and offers global press release distributions and up-to-date media contacts, as well as monitoring services and analytics.
MyMediaInfo provides a media contacts database, a social media database, and MyEdCals, an editorial calendar database.
Each reporter’s profile tells you when it was updated last, which makes it easier to know that you are contacting the reporter at their current outlet.
MyMediaInfo offers a variety of search criteria, like outlet location, tier 1 outlets, publication focus, contact title and audience type. You can also search for outlets “similar” to one you’re looking at. MyMediaInfo don’t have pricing details on their website. You will have to contact a Nasdaq representative to get a quote.
If your startup is on a budget, Pressfarm is a great option. Unlock contacts of up to 20,000+ journalists for your startup. Pressfarm is best for startups and small PR agencies while services like Muck Rack and MyMediaInfo may make sense for larger multi-member departments with larger budgets that require additional collaboration tools and social media monitoring tools.