Most business owners work hard to improve their bottom line. But it isn’t always easy to come up with ways to improve AOV and revenue growth. The good thing is it’s possible if you’re willing to think outside the box, test various strategies with your website and sales funnel and put forth the time and effort needed to make this happen.
You can do this even if you aren’t tech savvy. It’s possible to hire experts to make all the tweaks and changes to your website to test various sales funnels and other possibilities. Or if you have the skills and the ability to do this yourself, you can try making some changes that’ll definitely help improve revenue while boosting your bottom line.
With that said, we’ll take a look at a couple of different ways to improve your online revenue. By testing the options we share with you today, you should see significant improvement across the board.
1. Add Upsells
Many businesses drop the ball because they fail to offer additional products and services at the point-of-sale. As an example, you can offer your customers upgrades, additional products or services, more features, or an even more expensive version of the same product with bigger bells and whistles.
The best time to offer these additional products and services is at the time when they are buying, because they already have their credit card in hand, they are already interested in purchasing from you, and they’ll gladly shell out a couple of extra bucks if they feel the additional products and services are worth it.
Your upsells need to be relevant to the product or service you originally sold your customer. Take some time to think about your sales funnel and come up with relevant upsell ideas based on the information you gather. Think of the products you have, separate them into groups and either add existing products as upsells or create new ones to offer your customers, even more, value and options.
2. Start Testing Your Call to Action
Having an effective CTA in place is crucial to your online sales success. The best way to increase revenue is to continuously test different variables of your call to action.
You can do this by changing specific elements on your page and do A/B split testing with your original page to see which CTA converts better. If customers are buying more with the original page, keep things the same. If the new changes are convincing people to buy more, then make the new changes permanent. You could always test other variables, analyze the results, and see which changes stay and which changes have to go.
At the end of the day, A/B split testing is definitely the smartest way to test your CTA. By following this approach, you’ll be able to make incremental changes in variables that will lead to many more sales.
3. Make Your Product Images Better
Offline shopping has a big advantage because customers have the opportunity to physically see and touch products they’re interested in buying. So if you want people to buy products from you online, your product images have to be impeccable to grab their attention and not let go.
So take pictures of your product from different angles, take action shots if possible, zoom in on the product, offer a 360° view, and even take a video of your product to share with the world. This will certainly grab the attention of your customers and make them much more interested in buying your products online.
Please use these tips to grow your company’s revenue online. They’re very effective and you’ll be pleased with the results after you implement the strategies.