As with most things in life, when it comes to marketing it’s often less about what we are doing, and more about what we’re not doing that can hurt us most. Now, we know that it’s a pretty difficult area of business to master, and with things changing all the time, it’s not too easy to ensure you’re getting all aspects of your marketing right. With that being said, it’s important that you’re aware of the potential mistakes you’re making, no matter how good your intentions might be.
You’re Relying Only on Data
There is, rightly, a lot of attention being paid to ‘big data.’ Every company should be compiling as much data about their customer’s habits and trends and then trying to decipher patterns in that data to form their next move. However, it’s important that you don’t solely rely on data. While it can present you with new paths, for data to be effective, it has to be paired with a human touch. Instead of only looking at numbers and trends, you need to look at your data with human eyes and see the people that lie behind it.
You’re Chasing The Next Best Thing
The future of marketing is exciting for a number of reasons. New technologies will allow companies to engage their potential customers in a much more direct, personal way. However, while these new techniques will develop the marketing game, they won’t replace the tried and tested methods. As the people at www.Sticky.Digital say, 93% of online experiences start with a search engine, and that’ll remain true for the foreseeable future no matter what technologies are developed. As such, you shouldn’t always be chasing the next great marketing tactic; you should ensure that the essentials have been taken care of.
Your Best Content Is Buried
Content is king when it comes to getting people to your website. Writing a top quality blog, or sharing infographics on your social media channels will help bring in many customers compared to if you didn’t have these types of content. However, you’ll be doing your content a disservice if it’s buried or only used once. You can share old blog posts, so long as they’re relevant. An article about how to prepare the home for Christmas will be as relevant in December 2017 as it was in December 2016, for example. Reuse and update your content regularly, don’t leave it behind.
You’re Spreading Yourself Too Thin
There’s a school of thought that says you should be on every social media website that is available, and there’s something to this. However, it’s only worthwhile doing this if you have the capabilities to update all your sites regularly. There’s nothing more off-putting than finding a company who has a Twitter page but hasn’t posted a tweet in two years. If you don’t have the budget or staff to monitor every page, concentrate on one or two.
You can’t do everything, of course, and mistakes will be made, but if you’re aware of what you’re not doing, you can make the changes and get more business coming your way.