For-profit organizations usually classify their market into four basic types of shoppers including the bargain hunter, the researcher, the impulse shopper and the loyal shopper. However, that should not be all. How can we overlook a signification portion of the market that is always reluctant to shop around?
Once you have realized that a certain segment of the non-shoppers could actually be your potential customers, you can take active measures to change their behavior toward shopping. It has recently been noted that most non-shoppers show their interests toward Online Retail Subscriptions. The reason is that such shoppers are not typically sure what they should buy and what shouldn’t.
Online Retail Subscription is a subscription based ecommerce strategy where the companies analyze the likes and dislikes of their subscribers and send them a mix of products over a period of time. It is the job of online subscription retailers to identify the needs and/or interests of such shoppers through their profiles and surprise them with a range of offers. To achieve that successfully, I’m going to share a few tips.
Acquire as much info as possible in the customer profile
Subscription based ecommerce can only be successful if subscribers like the package you have chosen for them. To accomplish that, make sure the package you are offering holds an utmost interest for these subscribers. Therefore, it’s always a good idea to acquire as much information as possible on the interests of your subscribers.
A customer profile is the database of precise facts about the customer or subscriber. It contains his/her interests, likes, dislikes and preferences along with other useful information. The more you ask from your customers, the easier it will be to understand their fondness. Moreover, the information collection should be a never ending process. Ask your customers to fill in your custom-made questionnaire more frequently to get to know about their changing inclinations.
Thoroughly search the inventories and product lines
Once you have identified the likes of your customers, you should choose the products that can delight them. Liken the customer preferences with the products you have in your inventories to dig out those best suitable for them. For instance, if the potential customer is working in an industry where the likelihood of getting burnt is very high, you can offer them FROutlet.com clothing. Similarly, if the customer is a sportsman/sportswoman, you can market all those products which are relevant to their sport.
You also need to take care of the financial consideration and make sure that the subscription cost is just equal to what you are delivering. Of course, it could not be done manually. There are applications that perform these tasks for you with a great level of preciseness without wasting any time.
Execute the entire process in a way it should be
It is not always the nice selection of tangible products that can lead to a satisfied subscriber. In contemporary marketing, the customer service plays its part to transform satisfied customers to delighted customers. Send your subscribers a confirmation email just before shipping the box. Moreover, packaging plays an important role in enticing the receivers to open and see what is within.
It is also wise to keep in touch with your customers through different social media channels, answer their queries, acquaint them with your products/packages, and how these things can make their lives easier. In addition, you should handle customer’s complaints wisely and make sure you comfort them in every step. No, I’m not saying to beat Apple, but you should at least do whatever is best to retain them.
Ecommerce is unceasingly helping businesses to shape the buying behaviors of online shoppers. Tailor your marketing offers for each of your customers and earn more from them.