Digital transformation is taking the business world by storm. Apart from obvious benefits in connectivity and communications, today’s digital tools are helping businesses all over the world improve productivity and employee satisfaction.
Tasks that once required hours of manual labor can now be outsourced and automated using software. Whether you’re looking for a project management tool like Trello or reception management software like Greetly, there are variety of apps for nearly office task imaginable.
Studies by Adestra show that companies that invested in digital infrastructure and automation were able to increase increase customer engagement by 68%, improve communications by 58%, and grow upselling opportunities by 58%.
If you aren’t improving your digital infrastructure, you could potentially be leaving thousands of dollars on the table.
Still not convinced? Here are four reasons you should invest in digital infrastructure:
The quickest way to improve employee productivity is by investing in the right tools.
Thanks to smart technology, workers are now able to navigate complex tasks in a simple and intuitive manner, which ultimately allows them to be more productive at work.
Faster Data Processing
Why do it when a machine can do it for you?
Unlike before where companies needed to spend hundreds of hours encoding data and sorting files, today’s software can do the same in seconds.
And it doesn’t take much.
Small tweaks in data usability, quality, remote accessibility, and intelligence can actually result in significant financial returns. In fact, researchers from the University of Texas found that increasing data usability by 10% can increase annual sales per employee by as much as 14.4%.
Less Human Error
According to DataBarracks, human error is the largest cause of data loss, accounting for 24% of all data-related errors.
If you aren’t investing in digital office tools, you could be exposing yourself to a lot of avoidable mistakes.
Need a quick tip?
Outsource menial tasks such as email responding, data management, and scheduling to software. There are so many tools like MailChimp and even MS Office that reduce the likelihood of human error and speed up basic tasks.
Streamlined Sales and Marketing
Nucleus Research reports that a simple upgrade in marketing software can increase sales productivity by 14.5% and reduce marketing overhead by 12.2%.
Software such as HubSpot and SalesForce allows you to integrate and streamline all your sales and marketing processes so that you can view things like conversion, customer behavior, and reach all in one page.
Efficient Customer Service
As mentioned above, human error can cost your business money. Modern AI and digital receptionist software enables you to automate basic customer service processes, reducing errors in appointment taking, reminders, and other secretarial tasks. Plus, you’ll be able to get secretarial work done…even if you don’t have a secretary.
With rents increasing at astronomical rates, it only makes sense to reduce your physical footprint and invest in digital office space.
Unlike before when doing business required owning or renting an office space, today’s companies are able to thrive even without a physical location (see: 125 Companies That Work Remotely).
Rather than expanding your workforce by renting more space, consider coworking and telecommuting to save yourself money.
Beefing up your digital infrastructure is extremely vital especially in today’s technology-driven world.