Everything and everyone seem to have virtual existence nowadays. In the fashion industry, where visual content and fast-changing trends are key components to lure consumers, it’s easy to see why a successful marketing plan should involve making sure one’s online presence is noticed.
Fashion businesses resort to digital marketing to help boost revenue. Here are the six most popular digital marketing tactics being practiced.
Content Click bait
An intriguing title and interesting preview make for the perfect click bait. But it means nothing when the content is not worth spending time on. Good marketing strategy includes getting the attention of the target audience and making sure to keep them glued to great marketing content. Relevant videos, blogs, social media posts, and images can impact the buying behavior of consumers.
When looking at the messages in one’s inbox, which one do individuals tend to open and which do they instantly dismiss: the one with a vague, general subject or one with their name on it?
Emails with personalized subject lines have more chances to be opened by 26% compared to generic subject lines. Most businesses fall into the trap of sending mass emails.
A good step would be personalizing messages from subject to body and making sure that any sign-up forms are appropriate for the recipient. For instance, female clients should be receiving catalogs for women. This simple seemingly human touch can create dramatic effects on how consumers respond.
High-Quality Fashion Blogging
Fashion brands hire professionals to create buzz among the community and market by consistently delivering high-quality fashion blogs.
Topics touching on the latest trend in street fashion, a new line from designer brands or the recent red carpet looks are easily received. Blogging is a great way to incorporate new products and merchandise into the content.
Strategic Influencer Partnerships
Influencer marketing is one of today’s most modern ways to drive a brand to a larger market. It involves key leaders who have huge social media following. Today’s influencers are no longer limited to big names in sports and Hollywood.
This style is highly applicable to industries like fashion. Consumers get a glimpse of the lifestyle of these influencers who subtly integrate brands and products in their posts and storytelling. Strategic influencer partnerships can increase brand equity significantly.
Discounts and Promos
Consumers are drawn to brands that sell clothes online and offer discounts and promos. Good deals are hard to resist for customers, which can ultimately impact sales.
Timing is everything when it comes to discounts. New seasons and festive holidays call for a perfect time to offer such. There should be an adequate period to promote beforehand and spread the news about the offer through social media platforms, email campaigns, or blogging.
Social Media Integration
Fashionistas are known to be quite active on social media, especially on Instagram, Twitter, and Facebook. Social media integration is therefore practical and essential for businesses in the fashion industry.
It’s an easily available means for prospect markets of all ages and gender. Brands can maximize the use of social media by presenting fascinating photos and videos and using hashtags effectively.