One of the fastest ways for your startup to grow is to focus on using your small staff to manage the most critical aspects of the business. It’s essential for key players to work on the business rather than in the business.
For instance, you’ll want them to spend a significant amount of time fine-tuning your marketing and sales efforts since this will play a significant role in maintaining steady cash flow rather than struggling to cobble together a website or work out the best verbiage for your landing pages.
So, if your startup consists of a tightly-knit team, with everyone multi-tasking to keep the business alive, time-intensive work like content creation is best delegated to professional content creators. Here are some common challenges of producing branded content:
- 1. You need to produce targeted content that will engage your audiences.
- 2. You need to generate plenty of content on a regular basis.
- 3. You need to consistently create high-quality content.
- 4. You need to continuously spawn more sales leads.
- 5. You need to stay within your budget constraints.
It will be far easier to meet all these challenges if you outsource the work.
Types of Work to Outsource
Here, then, are 4 content-creation jobs that your business should think of outsourcing: Video Production.
1. Video Production
Hiring video production professionals can quickly get your message out because they will create promotional, testimonial, and branding videos for your company. They can also create presentation videos for your big trade conferences or your seminar training; as well as accelerate company initiatives to build a positive corporate culture by creating skill-training videos and employee-recognition videos.
2. Website Design
A professional website designer will help your business save time in setting up your company website because they’ve streamlined the process of designing beautiful websites. Instead of a generic website based on a template, you’ll get a custom designed one that perfectly suits your needs while conforming to the latest tech standards.Finally, you’ll get a website that provides the best user experience; as well as one that’s optimized to do well with the search engines–because it will be optimized for conversion, optimized with fast page load speed and optimized for responsive design.
Finally, you’ll get a website that provides the best user experience; as well as one that’s optimized to do well with the search engines–because it will be optimized for conversion, optimized with fast page load speed and optimized for responsive design.
Because a freelance blogger is familiar with writing relevant content for your audience, hiring one will help your business generate more leads and increase sales, make you sound like an authority in your niche, and write blog posts that will be widely shared across social media channels, which, incidentally, will help your business network with influencers. Creating informative content is essential to get people enthusiastic about your brand.
A top-rated copywriter will produce copy that will sweep your audience off their feet because it will have attention-grabbing headlines, captivating leads, and well-structured content. Readers will quickly get the point because the crisp writing will convey the numerous benefits of your products. The last thing you want if you hope to launch successful campaigns is to use an in-house clunky writer who doesn’t notice tone, is blind to subtle shades of meaning, and only has a vague idea about persuasion techniques.
3 Good Reasons to Outsource Your Content Creation
Finally, in case, you’re still not convinced that you want to spend the money to hire professionals to do the work instead of deploying the talents of your core team, here are 3 good reasons why this is a viable strategy.
1. It frees up the time and energy your limited staff has available to make the business profitable as quickly as possible.
2. The work will be done better, even if you have staff members with the requisite skillsets—because an outsourced professional content creator will not be as distracted by the need to wear many hats.
3. A professional content creator has the right tools, knowledge, skills, and experience to build your brand. In other words, they will do the work quickly and well, and produce significantly superior quality.
After all, it’s hard for your staff to produce the same quality of work as someone who does the same type of work every single day. Quality makes a huge difference because their expert work will enhance your brand image, which will have a positive effect on how your target audience responds to your marketing efforts.
Fine-tuning your marketing efforts requires relatively little effort and resources considering the high payoff you’ll see. As your business grows, the quality and quantity of your content should increase too.