When it comes to your business, you may realize that there are certain things that you need in place in order for your operations to succeed. Customers are often the most important, and they tend to go hand in hand with sales. But when you are an online business, you may also realize that a steady stream of traffic is another thing that you’re always going to need. Some people will try to tell you that a large volume of traffic isn’t always necessary – and they’d be right. Because quality traffic will always be more important than anything else, however, you should always look to increase that.
Regardless of how big or small your traffic is, you’re going to want to continue to increase it. Not only does this mean that you’ll want to see more traffic as your work progresses, but you’ll also want to ensure that you increase the quality too. Because when you think about it, if you’re getting more traffic – and quality traffic at that, then you’re going to see a better level of business. Because if you can keep your conversion rate steady, then the more traffic you get, the most customers you’re getting – and that means more sales!
So, it’s time to consider what you can do to ensure that you increase your traffic.
One of the first ways that you’re going to be able to draw in some traffic is with search engine optimization (SEO). A lot of the time, you’re going to be using your SEO strategy to improve your search rankings, but that’s also to aid with your organic traffic too. So, you’re going to want to think about the ways you can use creative search engine optimization to draw in traffic too. Yes, you’re going to want to work with keywords, but you don’t have to stick to them alone.
At the same time, you’re definitely going to want to be thinking about how you can utilize guest posting to your advantage too. Again, this is another key strategy that’s likely to form part of your SEO plan, but it can be powerful for bringing in valuable traffic too. If you get your placements right and ensure that your posts are relevant, the new viewers and soon to be customers will come.
So we’ve covered off the main avenues for bringing in organic search traffic, but you’re also going to want to consider paid methods. Because pay per click (PPC) advertising can be a great way to harness new traffic sources too. Not only can you scoop up traffic that could have potentially dropped off, but you can also take it away from competitors too.
Next, you’re also going to want to make sure that you’re making the most of your social media presence too. It’s easy to promote your website, products, and blog posts on social media with links and specific social posts, but that’s not all you should be doing. Are you making sure that you have a call to action on your Facebook page? Or are you driving traffic to your site with Pinterest ads? If not, you know you need to work harder.
Offline To Online
If you do have an offline store or any other kind of offline business, you may feel as if you just don’t have the time to put into too many online activities. And that’s okay, but you certainly don’t have any excuses for not converting your offline customers. Because you can make them engage online too. By giving them specific landing pages, utilizing QR codes, and even starting specific hashtags, you can track offline to online conversions.
From here, you’ve also got display advertising to think about. Now, so many people will be quick to write this off. However, display advertising has come a long way from what it once was. Whereas old ads used to be thought of as slightly spammy, with retargeting technology and smarter, more personalized approaches to advertising, you can get traffic, customers, and conversions in this way.
Finally, you’ve also got advertising sponsorships. If you know that a big event or online publication shares the same target market as you, you can harness their audience to increase your traffic. Again, this has to be something that is completely personalized to your business and how your customers behaved. But, because of that, it works! And you should find that you then become much happier with the traffic levels (and the quality) that you start to see.