Using SEO to drive traffic to your website is important, but because it takes time, Pay-per-click (PPC) is a viable option to get faster results. Yes, PPC still works. It’s a necessary component for a complete and successful digital marketing campaign.
What is PPC?
PPC refers to pay-per-click marketing where you pay each time one of your ads is clicked. It is a faster way to get traffic while you wait for search engine optimization to bring organic traffic to your site. It helps you get targeted traffic to your website where you pay only for clicks.
Increase your visibility in search
Any strategy used to drive traffic to your website helps build brand awareness and helps get you found in search engine results.
PPC will increase your potential customer’s awareness of your business offerings. By using PPC, you can also build your brand by introducing new products or services that are found in search by relevant keywords.
Because paid advertising shows up first in search engine results, your chance of page one search results increases significantly. Your exact location on search results will depend upon your competition, including their advertising budget.
Return on investment
Every business wants to increase sales. This starts with getting traffic to your site, generating qualified leads, increasing conversions to sales, and retaining current customers.
Most company owners want to increase their sales in the least amount of time. Waiting for organic search to get more sales might not be something a business owner wants. Those with the financial means to pay for their traffic via PPC can speed up the process.
PPC can yield immediate returns. It also allows you to track your spending and results fairly easily. However, be careful not to think you will immediately get more sales by using PPC advertising.
Remember, PPC means you are paying for clicks. Once someone clicks a link to your website, it is now up to your website to convert that click to a sale. If your website is user-friendly, valuable, relevant, and set up for effective conversion, using PPC can provide a great return on your investment quickly.
Compared to search engine optimization, PPC advertising can provide almost immediate traffic to your website. This method of advertising is particularly effective for businesses that don’t want to wait for organic search rankings to take effect.
Use a PPC campaign in conjunction with good SEO for best results.
Whenever you spend money on your business, you want to make sure you are getting the best bang for your buck. PPC gives you the ability to measure your campaigns and determine where it is performing well and where it isn’t.
You should change your strategy by removing unsuccessful campaigns and building on successful ones. PPC can be the fastest way to run a campaign, get instant results, and make changes accordingly.
Using PPC advertising, you will be able to measure all aspects of your campaigns. You can look at your clicks, views, costs, and profits.
You have complete control over how much you spend. Being able to measure your campaign gives you the ability to make changes quickly where necessary to increase your bottom line.
Reach the right audience
You have a lot of flexibility when running PPC campaigns. You can choose where you want your ads to appear. You can also choose when your ads will appear.
This is important because it allows you to segment your market and get your offerings in front of the right audience at the right time.
The geo-targeting options available with PPC advertising is especially helpful for local businesses. For example, if you are a hairdresser in New York, showing your ads to people not living in NY or even in your local community, would be a total waste of money.
Remember, your desired result goes beyond just the click. Clicks don’t result in sales, but they can help get the right people into your establishment or onto your website.
Many businesses can benefit from using PPC advertising. It can generate fast results. It makes it easier to get your message in front of the right people at the right time. PPC also works well with SEO and can help your company get the best possible results of your online marketing and advertising efforts.