The problems people encounter in their lives rarely change from generation to generation. The products they hire to solve these problems change all the time.
The importance of solving a real problem cannot be overemphasised if you intend to start a business that can survive. There are hundreds of thousands of startup ideas that have been launched but guess what, only a few are actually in business today.
Are you solving a compelling problem? One of the most important questions you should be asking yourself is whether you are solving a real problem with a great and unique solution and what you need to do to keep that solution relevant as you grow.
What ever you are doing now or intend to do, make sure your startup idea solves a problem now and will still be relevant tomorrow. No business is ever safe, ask yourself if you will still be around in the next five, ten or twenty years.Discovering what people want isn’t always easy, but the most efficient approach is to try to solve the simplest problem you can and get it in front of users.
Don’t just start any business, solve a real problem and you will not struggle making it a real business.
How do you create a product people want to buy? You need to answer these 3 simple questions.
1. Who am I serving?
2. What do they need/want, and are ready to buy?
3. How can I reach them and persuade them?
Jeff Bezos is famous for saying “Focus on the things that don’t change”. The problems that people and businesses encounter don’t change often. The ways they can be solved changes almost yearly. So it stands to reason that making things people want should start with the “what people want” bit, and not the more tempting “things we can make”.
ARE READY FOR AWESOME IDEAS TO BUILD THE A PRODUCT PEOPLE ACTUALLY WANT? GET THE BOOK AND GET STARTED.
DON’T OWN A KINDLE? No problem. You can download one of the free Kindle apps for your web browser, computer, or any mobile device you have. Leave a review. I’d love to hear what you think of it.
YOU CAN ALSO ORDER VIA PAYPAL BELOW (EPUB Version: compatible with most smartphones, tablets and eReaders)
CONTENT
The Idea Questions
Product Questions
Don’t Wait For A Great Idea To Start A Business
Image. Create. Share. Repeat
Start and Scale
Finding Your Next Big Idea
The Unknown Unknowns
Build The Absolute Smallest Thing
Startup and Run
It Pays To Focus
You Need More Than Skills and Money
The Smartest Product Launch Strategy
Marketing Before and After Launch
Why Your Social Marketing Strategy Isn’t Working
Storytelling Should Be An Obsession
Social Media Still Works
Honest Social Engagement
Visual Media – The New Face of Marketing
Why Business Plans Don’t Get Funded
On Getting Angels to Like You!
The Risk of Failure
Don’t Just Be Better, Be Different
Stop Worrying About Growth
Outsmarting Your Competitors
4 Words That Could Kill Your Business
What Remarkable Businesses Do Differently
Don’t Just Start A Business, Disrupt An Industry
Growing Bigger, Better And Faster
Embrace Change or Die
Expensive Legal Mistakes
Practical Successful Founder Lessons
Startup Don’t Die But Commit Suicide
Practical Failed Startup Lessons
What Can Be Done Differently
DON’T OWN A KINDLE? No problem. You can download one of the free Kindle apps for your web browser, computer, or any mobile device you have. Leave a review. I’d love to hear what you think of it.
YOU CAN ALSO ORDER VIA PAYPAL BELOW (EPUB Version: compatible with most smartphones, tablets and eReaders)