The ability to sell is an a crucial skill for every entrepreneur.The odds are that at a point in your life as a entrepreneur you will have to sell your product to a customer by yourself.In my opinion anybody can sell.Its just a matter of finding a way or technique that suits you.Selling gets better with time.The experienced sales person has spoken to a lot of prospective clients.Sales skills are improved as you identify which method or technique works better and makes it easy to close a deal.Selling web applications.The ability to communicate the benefit of your product is an important skill.Prospective clients will always ask how your product can help them increase their revenue.Unless they have a pain point which your product will help them solve. This Sales Process article describes the process in detail. Building Relationship is key to sales success .