Converted Organics™ Inc. (Nasdaq:COIN), announced on June 24th that it has been named the winner of The Ad Club’s 2010 The Idea Award, in the start-up brand category. The award was presented by representatives from The Boston Globe to David A. Flannery, Converted Organics’ Vice President of Marketing, during The Ad Club’s EDGE Conference.

The Ad Club, in partnership with The Boston Globe, created The Idea Award in an effort “to honor the biggest and brightest thinker working at the intersection of Boston’s creative and innovation economies.

Converted Organics Inc. (NASDAQ: COIN), based in Boston, MA, is a company dedicated to producing a valuable all-natural soil amendment or fertilizer product through food waste recycling. Converted Organics All Natural Fertilizers are derived from food waste and other natural ingredients. The company uses a patented mechanical aeration device that force feeds the microbes tremendous volumes of oxygen. This dramatically shortens digestion times and self generates sufficient heat to fully pasteurize the product as stated by converted organics on their website.