The race to the top is bedeviled with so many challenges. Right from the idea generation to a company formation, founders go through so many transformation that separate haves from the have nots. So many ideas are being pitched every day to either raise funds to build the product or to expand the company and to sustain the startup. Among the thousands that get pitched, few are able to make it through the idea phase. A lot of them die along the way. So many companies believe they are doing the right thing, but their efforts are not being recognized by technology bloggers or the top bloggers. If you are building a web product you need to go the extra mile to emerge from the sea of startups to receive that review you have longed for on techrunch. If you are now considering an idea remember a product doesn’t have to be disruptive to be valuable.
Web products are in two categories, those that users easily recommend or bookmark for future reference and those with the marketing edge that crawl their way to the top. You need have the right resources to survive the marketing journey. If you are about building a new product, you need Principles for Making that new idea you are thinking of into a company. If you are still in the race to the top, you need to craft strategies on how not to shut up and survive the race to the top.