Venture Capital firm Middle East Venture Partners (MEVP) , has announced three new investments in Lebanese-based companies: Pin-Pay SAL, iLevel SAL, and Multilane SAL.
Pin-Pay SAL Network-agnostic wireless payment operators, using platform where customers use a java based application to make and receive payment via their mobile phone directly into their bank accounts. The app only works right now with lebaneas operator Alfa.
iLevel SAL: Calls its self “The first shopper marketing agency in the Middle East”, helping sales outlet to optimize the shopping experience of their customers. Shopper marketing is the discipline of influencing the shopper at the point of decision through various marketing techniques. iLevel provides turnkey in-store marketing solutions through research, consultancy and design.
Multilane SAL: Focuses on designing and developing instruments for testing and characterizing optical communication equipment and optical infrastructure equipment.