FSMS is beleived to be South Africa’s only free two-way SMS service. FSMS was launched in June 2010 and it already receives two million page views a month. FSMS boast of over 35 000 users who send and receive text messages at no cost from their PCs and cell phones. Over 1 million SMSs have been sent since inception with an average of 25 000 SMSs sent daily. The service is in the process of rolling out mobile applications, starting with the iPhone, Android and BlackBerry platforms.

How it works

  1. Enter the required details in the registration form and send
  2. You will receive a validation code via SMS on your cellphone.
  3. Enter the code when asked and you’ll have access to 20 free SMSes per day to any network.
  4. You can then either access the website on your PC or on your cellphone via WAP.

The service is sponsored by advertising, both on the website and short demographically targeted ads on the bottom of theSMS sent out. Technology investment company World of Avatar has bought a 50% stake in the company.


  1. Im using sony ericson(w995) and Wen I launch fsms site d mouse tager cnt define d links so dat I can acces other pages of the site. I realy wana surf d site just t hv a problem wth sony ericson. Gt bk 2 me so il knw wat 2 do help.

  2. Hi Thom, i,m also using your fsms service from my ipad2 3GB wi-fi. I am in the car busness and i have resently seen the steers add you have on there, i was wondering how much it cost and how much will it cost for me to get the some add for my car business, how long will it last? Last time i never seen what we discussed soo could'nt go on with
    Please come back to me realy intrested

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