Kobo, the global eReading service built on an open platform, has revealed its Holiday 2010 momentum. This Christmas, readers around the world received new eReaders and iPads and other eReading devices under their tree. Over a million people connected to Kobo, and hundreds of thousands of devices were activated each day since Christmas Eve, fuelling the highest eBook download rate in the company’s history. People around the world chose Kobo this Christmas, with the popular easy-to-use Kobo Wireless eReader, dozens of compatible eReaders, top-rated applications for iPad, iPhone, Blackberry, Android, and one of the largest catalogues in the world with over 2.2 million eBooks, newspapers and magazines.
Kobo’s holiday growth also included:
* Total registered users nearly doubling from the six weeks prior
* A 50X increase in purchases from previous Holiday weekend last year
* A 5X increase in purchases from the previous biggest weekend (also in December)
* Customer purchases from over 130 countries, with some of the biggest gains outside of US, Canada, Australia, New Zealand, UK, occurring in Germany, Netherlands, and Singapore.
* A significant increase in device mix, with eReaders and Tablets accounting for the largest percent in sales.
Kobo also launched an eBook gifting and gift card program and for the first time, eBooks “arrived” digitally in people’s email accounts on Christmas morning.
