ReachLocal, Inc. a local online marketing solutions for small- and medium-sized businesses (SMBs) company, announced today that ReachCast™, its Web presence management solution, was presented the Best Social Media Service for Small Business award at the fourth annual Mashable Awards (formerly known as Open Web Awards) gala event at the 2011 International CES® conference in Las Vegas, Nevada.

Launched in 2010, ReachCast combines a proprietary technology platform with an expert service team to help small businesses build and optimize their Web presence for the purpose of driving online search discovery, powering reputation management and managing social media marketing.

What ReachCast proprietary technology and expert service do for you;

#Sets up your social profiles, online directories, and a custom Cast page that serves as your content and conversation hub.
#Creates and casts unique content about your business (e.g., tips, offers, updates, photos, videos, etc.) across the Web.
#Listens for mentions, comments, and reviews of your business and engages consumers where they are talking about you online
#Utilizes built-in tracking and reporting to analyze your online footprint and develop new content and engagement tactics

According to Mashable, the awards recognize the year’s best of technology and the Web as voted on by their community of readers, who cast more than 1.3 million nominations and votes in 25 categories, including “Most Creative Social Media Campaign,” “Best Location-Based Service,” and “Best Mobile Platform,” among others.