is the leader in digital coupons. It is the thirty ninth largest website in the US. The company is approaching billion dollars in printing savings., is a Top 50 Web property and the company is the go-to source for coupon-enabling the marketing programs, including Web sites, email campaigns and social media initiatives, for the largest brands in the world. Steven Boal founded Incorporated in 1998.

  1. Steven R. Boal is the President & Chief Executive Officer of
  2. He previously served as vice president of Business Development for Integral Development Corporation, a privately held Silicon Valley financial software company whose investors include Accel Partners.
  3. He was vice president and head of Global Emerging Markets Derivative Technology at J.P. Morgan.
  4. He was president of OptEdge, Chicago-based real-time options, analytics and risk management business.
  5. Mr. Boal also held various management positions at TriStar Market Data, most recently running the company’s Montgomery Securities division.
  6. He holds a B.A. from the State University of New York at Albany.

Where the original idea came from?

I was visiting my father in law and reading the Sunday paper when he pulled the coupon section out and started cutting through it. Now I’ve been married for a period of time and thought sure the lesson being delivered to me was be frugal, treat my daughter well and you’ll be successful in your life. And so I looked at him and asked him some questions and pointed out the fact that I’m not a Sunday coupon collector. And he got a little agitated with me. And he yanked down a shoebox full of coupons and demonstrated for me which coupons could be doubled on which days of the week, which grocery stores use which types of coupons. And it was only two weeks later, when I picked up the newspaper and I remembered the scene with my father in law that I got on to the Internet and researched what this coupon industry was all about. And it was literally a forehead slapper. It’s a six and a half at a time billion dollar industry, six and a half billion dollars. And one that hadn’t changed say for things like barcode changes, over the past twenty five years. And so it was from that “seed” of an idea that I set out to try and shift what was then targeted to be that market place onto electronic media.


  1. is a spammer, pure and simple, using various false domains to spam customers once they have your information to "share" with their partners. Go ahead and test this. Use a specific email address to sign up for, then see what you get. Even after removing their software, I am getting flyers from other bogus domains. For this he's being lauded?

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