Klout, a startup that measures influence on Twitter, LinkedIn and Facebook, has raised $8.5 million in new funding led by the Kleiner Perkins Caufield & Byer recently launched sFund with participation from Greycroft Partners.
Klout, which markets itself as a “standard for influence” on the web, evaluates Twitter, LinkedIn and Facebook users’ behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals and topics around the web.
Klout isn’t about figuring out who is on the “A-list.” We believe that every person who creates content has influence. Our mission is to help every individual understand and leverage their influence.
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