Solve Media is the creator of In-Type, a system that replaces CAPTCHAs (the authentication tests you take to verify you’re not a computer) with ads. Instead of hard to decipher messages, users are presented with a brand or logo and asked to type whatever is in the message to verify they are human.

For Avdertisers, Solve Media’s TYPE-IN™ system delivers campaigns to agencies and advertisers seeking superior engagement, awareness and recall. Advertisers pay only for messages typed in correctly and computer users don’t have to deal with garbled words, numbers, and shapes.

For Publishers, distorted letters and numbers are turned into branded TYPE-IN™ ads. Every time a consumer enters a brand message, they share the revenue with the publisher partner.