Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.
Businesses and individuals are employing tools and resources to manage their online reputation. Your online Reputation can be destroyed in a matter of minutes, it is therefore crucial that you stay informed about what people are saying about you or your company. These tools can help you protect your online reputation.
Google Alerts is a content monitoring service, offered by the search engine company Google, that automatically notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected by the user and stored by the Google Alerts service. Notifications can be sent by email, as a web feed or displayed on the users iGoogle page.
Yext Rep is a new app that monitors and manages local businesses’ reputation activities on social media sites such as Twitter, Facebook, and Foursquare, as well as customer reviews on Yelp and Citysearch.
Viralheat lets brands, agencies, marketers and content producers to monitor consumer generated content on social networks to identify key trends, understand community engagement and perform competitive analysis.
Meltwater Buzz enables users to monitor blogs, micro-blogs, social networks, forums, video and photo websites, product reviews and other social media sites to gain a better understanding about end-user sentiment on hot topics, new products, companies and the competition.
Trackur is a social media monitoring tool designed to assist companies and PR professionals in tracking what is said about brands on the internet. Trackur scans web pages–including news, blogs, video, images, and forums–and alerts the user to anything that matches the keywords monitored.
Visible Technologies helps companies listen and learn what consumers are saying about them online, and it enables brands to participate in the right conversations with the right influencers at the right time.
Radian6 helps companies listen to what people are saying about them online and engage in those conversations across the social web. From blogs and comments to multimedia, boards and forums and communities like Twitter, Radian6 gathers the discussions happening online and gives businesses the ability to analyze, manage, track, and report on their social media monitoring and engagement efforts.
Twitter Advanced Search. By using the advanced features in Twitter’s search tool, you can use simple Boolean logic (true or false conditions) to perform some pretty powerful searches.Once you set up your search, you can save the query as an RSS feed so you can keep up to date on the latest news.
Social Mention tracks blogs, blog comments, Twitter, mainstream news, images, video, and audio. Searches can be saved as an RSS feed so you can easily stay up-to-date.
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