Fflick is all about movie previews, reviews, thoughts, and reactions based off tweets. fflick organizes social media data, filters and analyzes information, and presents it in a way that is consumable and relevant.

Yesterday TechCrunch reported that Google was to acquire social movie-rewiew site Fflick for a price-tag of around $10 million – Google has confirmed the deal on Youtube’s blog.

Google believes that the conversations that Fflick helps facilitate would be perfect for services like YouTube, so it has acquired the company to help analyze social media data to “surface great content and the discussions around it”.

The confirmation post also stated that “As part of YouTube, the Fflick team will help us build features to connect you with the great videos talked about all over the web, and surface the best of those conversations for you to participate in.”