Birchbox delivers the beauty products and insider secrets . Every month Birchbox members receive a curated box of luxe beauty samples. Each box will span beauty categories and deliver products that fit into both your day-to-day routine.
Each month, subscribers receive a selection of 4-5 samples that they’ve tried (and retried) themselves. You’ll receive anything from skincare to makeup to cult beauty tools, from well-known brands as well as emerging gems.
For $10 a month, Birchbox members receive top-of-the-line samples of hair, makeup and/or skincare products from brand partners like Benefit, Nars, Cargo and Laura Mercier.
Birchbox is getting a boost from social networks – but particularly a handful of enthusiastic beauty bloggers on YouTube.
These videos, from independent bloggers, have been viewed tens of thousands of times. This, the New York City-based company says, has helped grow its subscriber base to nearly 10,000 members since it launched in September 2010 with about 600 users.
The firm sent its first boxes to about 200 women in spring 2010, and officially launched in September. That’s also when it raised its first outside capital: $1.4 million in what Beauchamp describes as either a “big seed” or “small A” round led by Accel Partners and First Round Capital.