Simply Measured believes that marketers, PR professionals, and social media managers face major challenges when measuring social media and reporting insights to clients and stakeholders.

The company is launching today to solve this problem and help marketers and PR professionals easily export datasets that have been previously painful to access. is the second product from Simply Measured is starting with three datasets:

1.) Twitter followers, friends, and lists from any account;
2.) Facebook fan page comments and posts for any brand;
3.) Gmail activity and contacts.

Data and reports are presented in a simple Excel spreadsheet. With Microsoft Office installed on over 1 Billion computers, Excel is the de-facto business tool for analysis and reporting.