Louis Vuitton has released an iPhone app conceived as a digital travel diary, an emotional experience designing the memory of travel. Amble is an invitation to explore the world at a leisurely place, making serendipitous discoveries and then to record them on your iPhone in photo, video, audio or note format.

The Louis Vuitton app offers users the opportunity to share their favourite “spots” along their journeys with their friends via email, Facebook or Twitter, as well as to submit them to Louis Vuitton, where they may be published on the website, enhancing the experience of fellow travellers and creating a global community of elegant Amblers.

Create your own unique tours: the Ambles. Take personal pictures, notes, videos and sounds along your way. And save the spots you like most, anywhere in the world.

You can also find inspiration from other Amblers or Friends of the House, perfect to inject more uniqueness into your walks.

The Amble application draws on the treasure trove of information provided by Louis Vuitton City Guides, long a loyal companion of seasoned travellers.

Addresses are provided free with Amble for various cities covered by the guides, while the full Louis Vuitton City Guide content – famous for its vibrant style and unrivalled listings – can be purchased from iTunes for selected cities.

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