Sotxtme pays phone owners for receiving advertising via SMS from SMEs and big brands.
Sotxtme was established to capitalise on the growth of mobile phone marketing in Ireland and the UK and facilitate meaningful communications between advertisers and consumers.
“Communication has gone mobile and we have created the platform for marketing to go mobile. We have made SMS advertising as simple as Google AdWords and we intend to open up a whole new market for mobile advertising for SMEs as well as big brands,” said Sotxtme’s CEO is Noreen O’Hare.
“Our business model is based on attracting mobile phone owners to consent to receiving relevant SMS adverts and on rewarding them with phone credit for every advert they receive. We will grow that database organically and through strategic partnerships with companies who already possess large customer databases,” she added.
O’Hare continurd to say that “The fact that SMS messages can be received on every phone and their ability to go viral is a key selling point. There are 82m mobile phone users in the UK alone. The average user sends over 30 text messages a day or 10,560 texts per year. It is one of the most effective channels for communicating with people.”
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